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Journal Articles

Power of anticipatory imagination: driving delight in in-store retail settings

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Donald C. Barnes, Joel E. Collier, Alexandra Krallman, Carol L. Esmark Jones
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (9): 2125–2154.
https://doi.org/10.1108/EJM-01-2024-0071
Published: 18 September 2025
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Journal Articles

Open versus selective customer loyalty programmes

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Carol L. Esmark, Stephanie M. Noble, John E. Bell
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 770–795.
https://doi.org/10.1108/EJM-11-2014-0730
Published: 09 May 2016
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