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Journal Articles

Communication-in-use: customer-integrated marketing communication

Åke Finne, Christian Grönroos

European Journal of Marketing (2017) 51 (3): 445–463.

https://doi.org/10.1108/EJM-08-2015-0553

Published: 10 April 2017

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Journal Articles

Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing

Thomas Boysen Anker, Leigh Sparks, Luiz Moutinho, Christian Grönroos

European Journal of Marketing (2015) 49 (3-4): 532–560.

https://doi.org/10.1108/EJM-09-2013-0518

Published: 13 April 2015

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Journal Articles

The value concept and relationship marketing

Annika Ravald, Christian Grönroos

European Journal of Marketing (1996) 30 (2): 19–30.

https://doi.org/10.1108/03090569610106626

Published: 01 February 1996

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Journal Articles

Defining Marketing: A Market‐Oriented Approach

Christian Grönroos

European Journal of Marketing (1989) 23 (1): 52–60.

https://doi.org/10.1108/EUM0000000000541

Published: 01 January 1989

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Journal Articles

A Service Quality Model and its Marketing Implications

Christian Grönroos

European Journal of Marketing (1984) 18 (4): 36–44.

https://doi.org/10.1108/EUM0000000004784

Published: 01 April 1984

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Journal Articles

An Applied Service Marketing Theory

Christian Grönroos

European Journal of Marketing (1982) 16 (7): 30–41.

https://doi.org/10.1108/EUM0000000004859

Published: 01 July 1982

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Journal Articles

Industrial Marketing under Employee Participation

Christian Grönroos

European Journal of Marketing (1980) 14 (8): 451–457.

https://doi.org/10.1108/EUM0000000004920

Published: 01 August 1980

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Journal Articles

The need for a system for an extensive information analysis of specific marketing decisions

Christian Grönroos

European Journal of Marketing (1973) 7 (2): 130–136.

https://doi.org/10.1108/EUM0000000005108

Published: 01 February 1973

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Communication-in-use: customer-integrated marketing communication

Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing

The value concept and relationship marketing

Defining Marketing: A Market‐Oriented Approach

A Service Quality Model and its Marketing Implications

An Applied Service Marketing Theory

Industrial Marketing under Employee Participation

The need for a system for an extensive information analysis of specific marketing decisions

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