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Journal Articles

Antecedents to strategic flexibility: Management cognition, firm resources and strategic options

Ian A. Combe, John M. Rudd, Peter S.H. Leeflang, Gordon E. Greenley

European Journal of Marketing (2012) 46 (10): 1320–1339.

https://doi.org/10.1108/03090561211248053

Published: 14 September 2012

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Journal Articles

Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd

Robert Hamlin, James Henry, Ron Cuthbert

European Journal of Marketing (2012) 46 (10): 1302–1319.

https://doi.org/10.1108/03090561211248044

Published: 14 September 2012

View article titled, Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd

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Journal Articles

Strategic flexibilities and export performance: The moderating roles of export market‐oriented behavior and the export environment

John W. Cadogan, Sanna Sundqvist, Kaisu Puumalainen, Risto T. Salminen

European Journal of Marketing (2012) 46 (10): 1418–1452.

https://doi.org/10.1108/03090561211248107

Published: 14 September 2012

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Journal Articles

Co‐creation of meaning as a prerequisite for market‐focused strategic flexibility

Catharina Gylling, Richard Elliott, Marja Toivonen

European Journal of Marketing (2012) 46 (10): 1283–1301.

https://doi.org/10.1108/03090561211248035

Published: 14 September 2012

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Journal Articles

“Marketing and flexibility”: debates past, present and future

Ian Combe

European Journal of Marketing (2012) 46 (10): 1257–1267.

https://doi.org/10.1108/03090561211248116

Published: 14 September 2012

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Journal Articles

Pursuing “flexible commitment” as strategic ambidexterity: An empirical justification in high technology firms

Yiannis Kouropalatis, Paul Hughes, Robert E. Morgan

European Journal of Marketing (2012) 46 (10): 1389–1417.

https://doi.org/10.1108/03090561211248099

Published: 14 September 2012

View article titled, Pursuing “flexible commitment” as strategic ambidexterity: An empirical justification in high technology firms

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Journal Articles

Strategic flexibility in open innovation – designing business models for open source software

Risto Rajala, Mika Westerlund, Kristian Möller

European Journal of Marketing (2012) 46 (10): 1368–1388.

https://doi.org/10.1108/03090561211248071

Published: 14 September 2012

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Journal Articles

Flexible business models

Katy Mason, Stefanos Mouzas

European Journal of Marketing (2012) 46 (10): 1340–1367.

https://doi.org/10.1108/03090561211248062

Published: 14 September 2012

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Journal Articles

Coping with unpredictable supply: the role of flexibility and adaptation

Bent Dreyer, Kjell Grønhaug

European Journal of Marketing (2012) 46 (10): 1268–1282.

https://doi.org/10.1108/03090561211248026

Published: 14 September 2012

View article titled, Coping with unpredictable supply: the role of flexibility and adaptation

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Antecedents to strategic flexibility: Management cognition, firm resources and strategic options

Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd

Strategic flexibilities and export performance: The moderating roles of export market‐oriented behavior and the export environment

Co‐creation of meaning as a prerequisite for market‐focused strategic flexibility

“Marketing and flexibility”: debates past, present and future

Pursuing “flexible commitment” as strategic ambidexterity: An empirical justification in high technology firms

Strategic flexibility in open innovation – designing business models for open source software

Flexible business models

Coping with unpredictable supply: the role of flexibility and adaptation

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