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Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data

Xiaoyi Sylvia Gao, Imran S. Currim, Sanjeev Dewan

European Journal of Marketing (2022) 56 (8): 2250–2280.

https://doi.org/10.1108/EJM-09-2021-0678

Published: 16 August 2022

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Journal Articles

National customer orientation: a framework, propositions and agenda for future research

Ofer Mintz, Imran S. Currim, Rohit Deshpandé

European Journal of Marketing (2022) 56 (4): 1014–1041.

https://doi.org/10.1108/EJM-11-2020-0804

Published: 07 April 2022

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Journal Articles

Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value

Hannah Oh, John Bae, Imran S. Currim, Jooseop Lim, Yu Zhang

European Journal of Marketing (2021) 55 (5): 1440–1468.

https://doi.org/10.1108/EJM-01-2019-0024

Published: 30 December 2020

View article titled, Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value

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Journal Articles

Commitment to marketing spending through recessions: Better or worse stock market returns?

Imran S. Currim, Jooseop Lim, Yu Zhang

European Journal of Marketing (2016) 50 (12): 2134–2161.

https://doi.org/10.1108/EJM-08-2015-0541

Published: 14 November 2016

View article titled, Commitment to marketing spending through recessions: Better or worse stock market returns?

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Journal Articles

Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

Hannah Oh, John Bae, Imran S. Currim, Jooseop Lim, Yu Zhang

European Journal of Marketing (2016) 50 (5-6): 838–862.

https://doi.org/10.1108/EJM-05-2015-0290

Published: 09 May 2016

View article titled, Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

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Journal Articles

When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance

Ofer Mintz, Imran S. Currim

European Journal of Marketing (2015) 49 (11-12): 1809–1856.

https://doi.org/10.1108/EJM-08-2014-0488

Published: 09 November 2015

View article titled, When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance

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Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data

National customer orientation: a framework, propositions and agenda for future research

Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value

Commitment to marketing spending through recessions: Better or worse stock market returns?

Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance

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Update search

Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data

National customer orientation: a framework, propositions and agenda for future research

Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value

Commitment to marketing spending through recessions: Better or worse stock market returns?

Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance

Email alerts

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