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Journal Articles

Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value

Hannah Oh, John Bae, Imran S. Currim, Jooseop Lim, Yu Zhang

European Journal of Marketing (2021) 55 (5): 1440–1468.

https://doi.org/10.1108/EJM-01-2019-0024

Published: 30 December 2020

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Journal Articles

Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

Hannah Oh, John Bae, Imran S. Currim, Jooseop Lim, Yu Zhang

European Journal of Marketing (2016) 50 (5-6): 838–862.

https://doi.org/10.1108/EJM-05-2015-0290

Published: 09 May 2016

View article titled, Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

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