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Journal Articles

Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions

Davit Davtyan, Isabella Cunningham, Armen Tashchian

European Journal of Marketing (2021) 55 (2): 420–443.

https://doi.org/10.1108/EJM-08-2019-0670

Published: 22 September 2020

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Journal Articles

Examining digital video advertising (DVA) effectiveness: The role of product category, product involvement, and device

Kristin Stewart, Matt Kammer-Kerwick, Allison Auchter, Hyeseung Elizabeth Koh, Mary Elizabeth Dunn, Isabella Cunningham

European Journal of Marketing (2019) 53 (11): 2451–2479.

https://doi.org/10.1108/EJM-11-2016-0619

Published: 09 April 2019

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