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Mary Elizabeth Dunn
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Journal Articles
Examining digital video advertising (DVA) effectiveness: The role of product category, product involvement, and device
Available to PurchaseKristin Stewart, Matt Kammer-Kerwick, Allison Auchter, Hyeseung Elizabeth Koh, Mary Elizabeth Dunn, Isabella Cunningham
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (11): 2451–2479.
Published: 09 April 2019
