Kjell Grønhaug
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Journal Articles

Buyer control in domestic and international supplier-buyer relationships

Arnt Buvik, Otto Andersen, Kjell Gronhaug
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 722–741.
https://doi.org/10.1108/EJM-03-2011-0181
Published: 08 April 2014
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Journal Articles

Coping with unpredictable supply: the role of flexibility and adaptation

Bent Dreyer, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1268–1282.
https://doi.org/10.1108/03090561211248026
Published: 14 September 2012
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Journal Articles

Marketing strategy and customer involvement in product development

Mons Freng Svendsen, Sven A. Haugland, Kjell Grønhaug, Trond Hammervoll
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (4): 513–530.
https://doi.org/10.1108/03090561111111316
Published: 05 April 2011
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Journal Articles

Adaptations in a supplier‐manufacturer network: a research note

Åsa Hagberg‐Andersson, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2010) 44 (1-2): 34–41.
https://doi.org/10.1108/03090561011008592
Published: 16 February 2010
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Journal Articles

Atmosphere as a tool for enhancing organizational performance: An exploratory study from the hospitality industry

Morten Heide, Kirsti Lærdal, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (3-4): 305–319.
https://doi.org/10.1108/03090560910935442
Published: 03 April 2009
View article titled, Atmosphere as a tool for enhancing organizational performance: An exploratory study from the hospitality industry
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Journal Articles

Corporate social responsibility: investigating theory and research in the marketing context

Terje I. Vaaland, Morten Heide, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (9-10): 927–953.
https://doi.org/10.1108/03090560810891082
Published: 19 September 2008
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Journal Articles

Pursuing opportunities: Why so many fail and so few succeed

Geir Grundvåg Ottesen, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (1-2): 100–112.
https://doi.org/10.1108/03090560610637338
Published: 01 January 2006
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Journal Articles

First mover advantages in the discount grocery industry

Jon Martin Denstadli, Rune Lines, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (7-8): 872–884.
https://doi.org/10.1108/03090560510601815
Published: 01 July 2005
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Journal Articles

Exploring the dynamics of market orientation in turbulent environments: a case study

Geir Grundvåg Ottesen, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (8): 956–973.
https://doi.org/10.1108/03090560410539113
Published: 01 August 2004
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Journal Articles

Exploring the accuracy of SME managers' network perceptions

Geir Grundvåg Ottesen, Lene Foss, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (5-6): 593–607.
https://doi.org/10.1108/03090560410529231
Published: 01 May 2004
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Journal Articles

Managers’ understanding of theoretical concepts: the case of market orientation

Geir Grundvåg Ottesen, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2002) 36 (11-12): 1209–1224.
https://doi.org/10.1108/03090560210451022
Published: 01 December 2002
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Journal Articles

Is marketing knowledge useful?

Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (2002) 36 (3): 364–372.
https://doi.org/10.1108/03090560210417174
Published: 01 April 2002
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Journal Articles

Perceived Risk: Further Considerations for the Marketing Discipline

Robert N. Stone, Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (1993) 27 (3): 39–50.
https://doi.org/10.1108/03090569310026637
Published: 01 April 1993
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Journal Articles

Stereotyping in Country Advertising: An Experimental Study

Kjell Grønhaug, Morten Heide
Journal: European Journal of Marketing
European Journal of Marketing (1992) 26 (5): 56–66.
https://doi.org/10.1108/03090569210014424
Published: 01 May 1992
View article titled, Stereotyping in Country Advertising: An Experimental Study
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Journal Articles

Needs and Need Recognition in Organisational Buying

Kjell Grønhaug, Alladi Venkatesh
Journal: European Journal of Marketing
European Journal of Marketing (1991) 25 (2): 17–32.
https://doi.org/10.1108/03090569110139094
Published: 01 February 1991
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Journal Articles

Exploring the Problem‐Prone Consumers: Hypotheses and Empirical Findings

Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (1987) 21 (1): 74–82.
https://doi.org/10.1108/EUM0000000004680
Published: 01 January 1987
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Journal Articles

Products and Services in the Perspective of Consumer Socialization

Kjell Grønhaug, Alladi Venkatesh
Journal: European Journal of Marketing
European Journal of Marketing (1986) 20 (10): 55–65.
https://doi.org/10.1108/EUM0000000004672
Published: 01 October 1986
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Journal Articles

Conceptual and Methodological Issues in Buying Centre Research

Robert E. Spekman, Kjell Gronhaug
Journal: European Journal of Marketing
European Journal of Marketing (1986) 20 (7): 50–63.
https://doi.org/10.1108/EUM0000000004656
Published: 01 July 1986
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Journal Articles

On Becoming A Ten‐Speed Bike Owner

Kjell Grønhaug
Journal: European Journal of Marketing
European Journal of Marketing (1983) 17 (4): 63–69.
https://doi.org/10.1108/EUM0000000004815
Published: 01 April 1983
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Journal Articles

Exploring the Impact of Governmental Export Subsidies

Kjell Grønhaug, Tore Lorentzen
Journal: European Journal of Marketing
European Journal of Marketing (1983) 17 (2): 5–12.
https://doi.org/10.1108/EUM0000000004826
Published: 01 February 1983
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