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Journal Articles

Research in relationship marketing: antecedents, traditions and integration

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Vasco Eiriz, Dom Wilson
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 275–291.
https://doi.org/10.1108/03090560610648057
Published: 01 March 2006
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Journal Articles

Measuring relational norms: some methodological issues

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Keith J. Blois, Bjoern S. Ivens
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 352–365.
https://doi.org/10.1108/03090560610648093
Published: 01 March 2006
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Journal Articles

Matching high‐tech and high‐touch in supplier‐customer relationships

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Thomas Ritter, Achim Walter
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 292–310.
https://doi.org/10.1108/03090560610648066
Published: 01 March 2006
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Journal Articles

Network pictures: concepts and representations

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Stephan C. Henneberg, Stefanos Mouzas, Pete Naudé
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 408–429.
https://doi.org/10.1108/03090560610648129
Published: 01 March 2006
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Journal Articles

Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector

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Sabrina Helm, Ludger Rolfes, Bernd Günter
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 366–383.
https://doi.org/10.1108/03090560610648101
Published: 01 March 2006
View article titled, Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector
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Journal Articles

Assessing the impact of culture on relationship creation and network formation in emerging Asian markets

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Richard Fletcher, Tony Fang
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 430–446.
https://doi.org/10.1108/03090560610648138
Published: 01 March 2006
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Journal Articles

Guest editorial

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Judy Zolkiewski, Peter Turnbull
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4)
https://doi.org/10.1108/ejm.2006.00740caa.001
Published: 01 March 2006
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Journal Articles

IMP – some things achieved: much more to do

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David Ford, Håkan Håkansson
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 248–258.
https://doi.org/10.1108/03090560610648039
Published: 01 March 2006
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Journal Articles

Discovering market networks

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Lars‐Gunnar Mattsson, Jan Johanson
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 259–274.
https://doi.org/10.1108/03090560610648048
Published: 01 March 2006
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Journal Articles

Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships

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Wolfgang Ulaga, Andreas Eggert
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 311–327.
https://doi.org/10.1108/03090560610648075
Published: 01 March 2006
View article titled, Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships
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Journal Articles

Conceptualising, delineating and analysing business networks

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Frans Prenkert, Lars Hallén
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 384–407.
https://doi.org/10.1108/03090560610648110
Published: 01 March 2006
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Journal Articles

Ethics and value creation in business research: comparing two approaches

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Lise‐Lotte Lindfelt, Jan‐Åke Törnroos
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 328–351.
https://doi.org/10.1108/03090560610648084
Published: 01 March 2006
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