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Ruben Rabago
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Journal Articles
Orchestration of value: the role of customer success managers within sales ecosystems
Available to PurchaseEmily A. Goad, Kevin S. Chase, David B. Brauer, Ellis Chefor, Nawar N. Chaker, Ruben Rabago, Bryan Hochstein, John D. Hansen
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (3): 756–781.
Published: 01 November 2023
