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Journal Articles

Orchestration of value: the role of customer success managers within sales ecosystems

Emily A. Goad, Kevin S. Chase, David B. Brauer, Ellis Chefor, Nawar N. Chaker, Ruben Rabago, Bryan Hochstein, John D. Hansen

European Journal of Marketing (2024) 58 (3): 756–781.

https://doi.org/10.1108/EJM-04-2023-0222

Published: 01 November 2023

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Journal Articles

Defending the frontier: examining the impact of internal salesperson evasive knowledge hiding on perceptions of external customer outcomes

Nawar N. Chaker, Edward L. Nowlin, Doug Walker, Nwamaka A. Anaza

European Journal of Marketing (2021) 55 (3): 671–699.

https://doi.org/10.1108/EJM-02-2019-0174

Published: 30 September 2020

View article titled, Defending the frontier: examining the impact of internal salesperson evasive knowledge hiding on perceptions of external customer outcomes

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