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When having is not enough: implications of being satisfied

Jing Yang Zhong, Vincent-Wayne Mitchell

European Journal of Marketing (2013) 47 (11-12): 1975–2001.

https://doi.org/10.1108/EJM-10-2011-0585

Published: 11 November 2013

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Journal Articles

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Gianfranco Walsh, Vincent‐Wayne Mitchell

European Journal of Marketing (2010) 44 (6): 838–859.

https://doi.org/10.1108/03090561011032739

Published: 01 June 2010

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Journal Articles

The importance of consumers' perceived risk in retail strategy

Vincent‐Wayne Mitchell, Greg Harris

European Journal of Marketing (2005) 39 (7-8): 821–837.

https://doi.org/10.1108/03090560510601789

Published: 01 July 2005

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Journal Articles

Consumer perceived risk: conceptualisations and models

Vincent‐Wayne Mitchell

European Journal of Marketing (1999) 33 (1-2): 163–195.

https://doi.org/10.1108/03090569910249229

Published: 01 February 1999

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Journal Articles

Industrial Risk Reduction in the Purchase of Microcomputers by Small Businesses

Vincent‐Wayne Mitchell

European Journal of Marketing (1990) 24 (5): 7–19.

https://doi.org/10.1108/03090569010003617

Published: 01 May 1990

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Journal Articles

Risk Reducing Strategies Used in the Purchase of Wine in the UK

Vincent‐Wayne Mitchell, Michael Greatorex

European Journal of Marketing (1989) 23 (9): 31–46.

https://doi.org/10.1108/EUM0000000000589

Published: 01 September 1989

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Journal Articles

Consumer Risk Perception in the UK Wine Market

Vincent‐Wayne Mitchell, Mike Greatorex

European Journal of Marketing (1988) 22 (9): 5–15.

https://doi.org/10.1108/EUM0000000005296

Published: 01 September 1988

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When having is not enough: implications of being satisfied

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

The importance of consumers' perceived risk in retail strategy

Consumer perceived risk: conceptualisations and models

Industrial Risk Reduction in the Purchase of Microcomputers by Small Businesses

Risk Reducing Strategies Used in the Purchase of Wine in the UK

Consumer Risk Perception in the UK Wine Market

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Update search

When having is not enough: implications of being satisfied

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

The importance of consumers' perceived risk in retail strategy

Consumer perceived risk: conceptualisations and models

Industrial Risk Reduction in the Purchase of Microcomputers by Small Businesses

Risk Reducing Strategies Used in the Purchase of Wine in the UK

Consumer Risk Perception in the UK Wine Market

Email alerts

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