... for viewing the self as a divisible entity. The implications for marketing practice are discussed. © MCB UP Limited 2000 Image Brand image Product management Alcoholic drinks industry An issue of ongoing concern for both marketing researchers and practitioners is the economic...

... response styles. © MCB UP Limited 1998 Alcoholic drinks industry Consumer behaviour Innovation International marketing Product launch The evolution of a global economy means that companies must develop business strategies applicable to a variety of competitive environments (Ohmae...

...Elizabeth Meerabeau; Roy Gillett; Michael Kennedy; Johnson Adeoba; Michael Byass; Kingsley Tabi Sponsorship has been a growth area in the marketing mix through the 1980s with “corporate” aims joining brand‐directed objectives in recent years. The alcoholic drinks industry has now the second biggest...

... was a success while the other was a failure and the reasons for both cases are examined. What emerges is that it is dangerous to cut corners in the accepted testing techniques for new products. © MCB UP Limited 1990 Marketing Marketing strategy Alcoholic drinks industry New product development...

... quite different tactics to meet future threats and opportunities. It is also argued that wine marketing issues in the future will be at the forefront of wine company research and decision making. © MCB UP Limited 1990 Marketing Alcoholic drinks industry Wines and spirits Marketing strategy...

... results show how consumers reduce the risks they perceive and the implications for marketing are discussed. © MCB UP Limited 1989 Wines and spirits Consumer′s risk Alcoholic drinks industry Marketing ...

.... A key factor affecting the industry is that the number of competitors continues to decline as companies merge and as brands are increasingly produced for mass markets. © MCB UP Limited 1989 Globalization Wines and spirits Alcoholic drinks industry ...

... marketing is described; and eight key steps towards establishing and implementing a database are given. © MCB UP Limited 1989 Direct selling Marketing Marketing concepts Wines and spirits Alcoholic drinks industry Direct marketing ...

... Marketing Alcoholic drinks industry ...

... and spirits Alcoholic drinks industry © MCB UP Limited 1989 ...

... conclusions are made with regard to their role in practising societal marketing and, thus, their influence on consumer welfare. Alcoholic drinks industry Ethics Marketing South Africa Tobacco Industry © MCB UP Limited 1989 ...