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Keywords: Associative priming
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 1909–1930.
Published: 15 August 2018
... 2017 12 12 2017 06 02 2018 12 03 2018 16 04 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand names Phonology Associative priming Pseudohomophone Psycholinguistics The name of a brand is the most...
