Keywords: Attribution
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Journal Articles
Journal Articles
European Journal of Marketing (2023) 57 (12): 3162–3181.
Published: 27 November 2023
...Liangyan Wang; Eugene Y. Chan; Ali Gohary Purpose During a brand crisis, consumers construct attributions to understand the cause of the crisis and to assign blame, with attributions of blame to firms consequently lowering brand attitudes. The purpose of this paper is to explore attributions...
Journal Articles
European Journal of Marketing (2021) 55 (3): 894–924.
Published: 12 October 2020
... to which the CI of a foreign made product influences consumers’ attribution of blame and trust and, ultimately, their future purchase intentions after the product is involved in a crisis. Design/methodology/approach A 2 (country) × 3 (crisis type) quasi experimental design was used, with data collected...
Journal Articles
Journal Articles
European Journal of Marketing (2020) 54 (2): 448–471.
Published: 31 January 2020
... affects consumer attribution of responsibility to brand alliance partners. Design/methodology/approach This paper builds on the previous study on brand alliances and attribution theory. Multiple experiments are used to test three hypotheses. Findings This research shows that consumers...
Journal Articles
Journal Articles
European Journal of Marketing (2018) 52 (1-2): 418–438.
Published: 02 February 2018
... or individuals. Consequently, potential opposition makes it critical to garner sufficient public support for whichever policy is selected. The purpose of this paper is to explore the ability of attributional framing for the causes of obesity (framed around locus of control and controllability) to increase...
Journal Articles
European Journal of Marketing (2014) 48 (7-8): 1333–1353.
Published: 08 July 2014
...Sridhar Samu; Walter Wymer Purpose – This study aims to investigate the effects of type of message (information/buy), the moderating effects of fit (high/low) and salience (brand vs cause) and the mediating effects of attributions of partner motives in cause marketing advertisements. Design...
Journal Articles
European Journal of Marketing (2014) 48 (1-2): 47–67.
Published: 04 February 2014
... factors related to a buyer's cognitive (causal attributions) and emotional (anger) processes triggered by NCI as well as organizational forces (trust and dependence) related to more stable characteristics of the interfirm relationship. Originality/value – Compared with existing contributions...

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