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1-9 of 9
Keywords: Attribution
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (6): 1630–1652.
Published: 25 June 2024
.... This study also considers how members’ attributions of organizational control affect the relationship between members’ organizational identification and their purchase behavior. Design/methodology/approach The study applies a longitudinal design involving two rounds of data collection over two years...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (12): 3162–3181.
Published: 27 November 2023
...Liangyan Wang; Eugene Y. Chan; Ali Gohary Purpose During a brand crisis, consumers construct attributions to understand the cause of the crisis and to assign blame, with attributions of blame to firms consequently lowering brand attitudes. The purpose of this paper is to explore attributions...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 894–924.
Published: 12 October 2020
... to which the CI of a foreign made product influences consumers’ attribution of blame and trust and, ultimately, their future purchase intentions after the product is involved in a crisis. Design/methodology/approach A 2 (country) × 3 (crisis type) quasi experimental design was used, with data collected...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (4): 935–954.
Published: 04 April 2020
... ; Tsiros et al., 2004). Stability attributions refer to the degree to which the cause is viewed as temporary vs constant; controllability refers to the degree to which a transgressor could have prevented the failure; and locus of causality refers to the degree to which the cause could...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (2): 448–471.
Published: 31 January 2020
... affects consumer attribution of responsibility to brand alliance partners. Design/methodology/approach This paper builds on the previous study on brand alliances and attribution theory. Multiple experiments are used to test three hypotheses. Findings This research shows that consumers...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2481–2500.
Published: 31 May 2019
... and the former sponsor and the event. This framework, based on consumer motive attributions, was tested by means of three completely randomized experiments. Findings The results of the first experiment show that if the former and new sponsors are competitors, consumers’ behavioral intentions toward the new...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 418–438.
Published: 02 February 2018
... or individuals. Consequently, potential opposition makes it critical to garner sufficient public support for whichever policy is selected. The purpose of this paper is to explore the ability of attributional framing for the causes of obesity (framed around locus of control and controllability) to increase...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (7-8): 1333–1353.
Published: 08 July 2014
...Sridhar Samu; Walter Wymer Purpose – This study aims to investigate the effects of type of message (information/buy), the moderating effects of fit (high/low) and salience (brand vs cause) and the mediating effects of attributions of partner motives in cause marketing advertisements. Design...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (1-2): 47–67.
Published: 04 February 2014
... factors related to a buyer's cognitive (causal attributions) and emotional (anger) processes triggered by NCI as well as organizational forces (trust and dependence) related to more stable characteristics of the interfirm relationship. Originality/value – Compared with existing contributions...
