... the external validity but enhances the internal validity by allowing control for factors that are difficult to account for in survey-based approaches. The study includes only franchisees from Australia although from a range of industries. The proposed methodology can be easily modified for other contexts...

... of travel agents. The hypotheses are tested using structural equation modelling. Findings The study reveals that ethnic‐related attributes play a specific and significant role in determining outlet attractiveness for Chinese consumers in Australia. Although they have a smaller effect than service...

...). Voluntary organizations Non‐profit organizations Marketing Market segmentation Australia We collected data using an online research panel that is maintained to be representative of the Australian population. Panel members are recruited online, but also through phone, mail and face‐to‐face...

... Emerald Group Publishing Limited 2011 Marketing communications Festivals Advertising media Consumers Individual perception Australia Given that marketing communications relies on both senders and receivers being involved in the process of communication, it was important to include...

... Publishing Limited 2011 Heritage Public opinion Citizen participation Australia Studies to gauge public interest in heritage are regularly undertaken by many government agencies and heritage trusts worldwide. Typically, they reveal a high level of public interest in heritage and support...

... Product endorsement Brands Australia Celebrity endorsement is considered an effective promotional tool by marketers worldwide. One‐in‐four advertisements use celebrity endorsement (MarketWatch, 2006). Celebrity endorsement influences advertising effectiveness, brand recognition, brand recall...

... with franchising. For example, in Australia, there is the Franchising Code, a part of the Trade Practices Act 1974 that regulates competition and deals with consumer protection issues. Since the franchisor is generally more powerful than the franchisee, the Australian government felt it was necessary to enact...

... model consists of 16 hypotheses, seven of which relate to the two focal interpersonal trust constructs. The measures were tested and a structural model estimated by using PLS. Data were provided by 184 R&D managers in Australia, reporting on their working relationship with a counterpart marketing...

... of innovative culture over market orientation in affecting brand performance. Design/methodology/approach In a cross‐sectional survey, a variance‐based structural equation modelling was used to test hypotheses on a convenience sample of 180 marketing executives in Australia. Findings Organisations...

... cultures?" Cleopatra Veloutsou G. Ronald Gilbert Luiz A. Moutinho Mark M.H. Goode This article originally appeared in Volume 39 Number 5/6, 2005, European Journal of Marketing Australia Conflict Marketing Sales managers United Kingdom Named in honour...

..., 2000 ; Lascelles and Dale, 1989 ; New and Burnes, 1998 ; Quayle, 2002). Hitherto, large‐scale empirical research focusing on supplier development in European countries has not been published. Buyers Supplier relations Germany Switzerland Australia It is widely accepted that in order...

... is to identify empirically possible differences in consumer‐based brand equity, according to the country where the product is made. © Emerald Group Publishing Limited 2006 Brand awareness Brand equity Brand loyalty Quality Country of origin Australia Brand equity is considered a key...

...Robyn Stokes Purpose Seeks to understand the inter‐organisational networks that influence events tourism strategy making by public‐sector event development agencies in Australia. Design/methodology/approach A qualitative methodology of convergent interviews, followed by multiple case research...

... sample and in the two sampled countries (UK and Australia). Design/methodology/approach The study draws on two theoretical frameworks to develop the model, namely structural contingency theory and the interaction approach. More specifically, the conceptual framework uses three groups of variables...

.../ action research project undertaken at one of the four major retail banks in Australia. The project was conceived at the bank in its branch banking division and implemented Australia‐wide. © Emerald Group Publishing Limited 2004 Action learning Customer orientation Knowledge management...

... aimed at uncovering the potential effect of market orientation, exhibited by both parties of the sponsorship dyad, upon trust and commitment. By selecting the leading sponsorship property in Australia, the Australian Football League, the majority of key Australian sponsors were included in this study...

... 2003 Export Marketing Performance Marketing mix Strategy Australia Increasingly, Australian firms are looking beyond their traditional domestic markets and focusing on high growth export markets to not only grow, but also to enhance their competitiveness. Some have gone as far...

... generic strategies) were compared using confirmatory factor analysis on a set of data obtained from top mangers in Australia. The results tend to support Porter's formulation of cost leadership, differentiation and focus. Issues associated with corporate strategic action have been addressed from...

...Lilly Chow; Lorelle Frazer This paper analyses operational differences between mobile franchising arrangements and fixed‐site franchises from an agency‐theoretic perspective. Almost 40 per cent of all franchised units in Australia operate as mobile or home‐based businesses, predominantly in service...

... of the Internet in Australia. We then proceed to describe the research design and objectives, the data collection procedures and the findings of the study. We conclude by considering the managerial and theory‐building implications of the results, note the limitations of our approach and highlight areas worthy...