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Keywords: Behavior
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (12): 3051–3076.
Published: 10 August 2020
... 2020 19 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Behavior Authenticity Social media Self-brand connection Celebrity Smile Celebrity brand Eye gaze Research finds that eye contact tends to be maintained where...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2604–2628.
Published: 08 October 2019
... to examine the impact of gender on the influence of imagination on product evaluation. Manveer K. Mann can be contacted at: mannmanveer@gmail.com Fashion Behavior Mental simulation Imagination E-commerce/internet retailing Retail consumer behavior 02 04 2018 31 10 2018 15 07...
