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Keywords: Behavior
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Journal Articles
Looking at you: celebrity direct eye gaze influences social media post effectiveness
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (12): 3051–3076.
Published: 10 August 2020
... 2020 19 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Behavior Authenticity Social media Self-brand connection Celebrity Smile Celebrity brand Eye gaze Research finds that eye contact tends to be maintained where...
Journal Articles
Shopping online? The role of imagination and gender
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2604–2628.
Published: 08 October 2019
... to examine the impact of gender on the influence of imagination on product evaluation. Manveer K. Mann can be contacted at: mannmanveer@gmail.com Fashion Behavior Mental simulation Imagination E-commerce/internet retailing Retail consumer behavior 02 04 2018 31 10 2018 15 07...
