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Keywords: Champions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (11-12): 1781–1803.
Published: 11 November 2013
... banking, and profile employee types. Design/methodology/approach – Attitudinal and demographic data from a sample of 404 front line service employees in a leading Irish bank informs a typology of service employees. Findings – Champions, Outsiders and Disruptors exist within retail banking...
