Keywords: Channel relationships
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European Journal of Marketing (2007) 41 (11-12): 1449–1474.
Published: 20 November 2007
... International business Channel relationships Strategic change Small to medium‐sized enterprises New Zealand Sweden In most countries small to medium‐sized enterprises (SMEs) represent the majority of firms. For instance, in New Zealand 97 per cent of businesses employ 19 or less full‐time employees...
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Journal Articles
European Journal of Marketing (2006) 40 (11-12): 1169–1177.
Published: 01 November 2006
.... , Kumar , N. and Stern , L.W. (2001), “ Examining the impact of destructive acts in marketing channel relationships ”, Journal of Marketing , Vol. 38 , February , pp. 45 ‐ 61 . Holmlund , M. and Törnroos , J.A. (1997), “ What are relationships in business networks...
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Journal Articles
European Journal of Marketing (2004) 38 (5-6): 675–693.
Published: 01 May 2004
... psychoculture. Channel members Marketing strategy Channel relationships China The relationship between power and dependence in marketing channels has been frequently studied (Brown et al., 1983 ; Cronin et al., 1994 ; El‐Ansary and Stern, 1972 ; Frazier, 1983 ; Gaski, 1984...
Journal Articles
European Journal of Marketing (2004) 38 (1-2): 121–149.
Published: 01 January 2004
... changes “shrink” the product life cycles considerably for specific models. © Emerald Group Publishing Limited 2004 Channel relationships Uncertainty management India Marketing channels essentially consist of interacting groups of interdependent organisational entities enjoying...
Journal Articles
European Journal of Marketing (2004) 38 (1-2): 175–193.
Published: 01 January 2004
... , I. , Steenkamp , J.‐B.E.M. and Kumar , N. (1999), “ A meta‐analysis of satisfaction in marketing channel relationships ”, Journal of Marketing Research , Vol. 36 No. 2 , pp. 223 ‐ 38 . Geyskens , I. , Steenkamp , J.‐B.E.M. , Scheer , L.K. and Kumar , N...
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Journal Articles
European Journal of Marketing (2001) 35 (1-2): 168–181.
Published: 01 February 2001
... at t2. The main arguments derived from these sections are then summarized in three hypotheses that will be subjected to an empirical examination. © MCB UP Limited 2001 Business‐to‐business marketing Purchasing techniques Channel relationships Consumer behaviour According...
Journal Articles
European Journal of Marketing (2000) 34 (11-12): 1270–1290.
Published: 01 December 2000
... the early dyadic research on buyer‐seller relationships (e.g. Bonoma and Johnston, 1978; Bonoma and Zaltman, 1978), research employing the political‐economy framework (Stern and Reve, 1980) into channel relationships inspired either by applications of transaction cost economics (Heide and John, 1988, 1990...
Journal Articles
European Journal of Marketing (2000) 34 (5-6): 687–704.
Published: 01 June 2000
...). Relationship marketing Co‐operation Operational research Channel relationships A long‐standing and extensive literature has pointed to the advantages of competitive markets for improving consumers’ welfare (Hunt and Morgan, 1995; Miner and Haunschild, 1995). The dominant political ideology...
Journal Articles
European Journal of Marketing (2000) 34 (1-2): 176–189.
Published: 01 February 2000
.... In addition, the best performing dyads were those in which close relationships were maintained among the people on either side, an aspect that could have been more carefully managed by some of the exporters. Imports Export International trade International marketing Channel relationships We...
Journal Articles
European Journal of Marketing (1999) 33 (9-10): 827–843.
Published: 01 October 1999
... until completion. Economic conditions Marketing strategy Channel relationships The separation of channel theory into two distinct disciplinary orientations and research streams, economic and behavioural, noted by Stern and Reve (1980), has been largely maintained up to the current day...
Journal Articles
European Journal of Marketing (1998) 32 (5-6): 441–463.
Published: 01 June 1998
.... The managerial and research implications of these findings are discussed. © MCB UP Limited 1998 Alliances Business‐to‐business marketing Channel relationships Industrial marketing Joint ventures Relationship marketing “Get close to the customer.” “Develop intimate relationships with your...
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European Journal of Marketing (1995) 29 (8): 37–59.
Published: 01 August 1995
..., that is, the “in”suppliers. Even when open bidding is used, the bid specification is often written in such a way that it ensures the selection of the preferred “in” supplier. The bidding process is just a formality to justify and rationalize the vendor choice that has already been made[ 30 ]. Channel relationships...
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