... a self-administered questionnaire developed based on the cognitive mapping technique. Practical implications – In addition to guaranteeing customer satisfaction, it is important: that customers perceive the bank's investment in and commitment to the e-relationship strategy; and, that customers...

... Information Brands Consumer behaviour Cognitive mapping Much of marketing communications is only peripheral to other events that its viewers are involved with. For example, the sidelines and backgrounds of nearly all major sporting events and cultural exhibits will typically be accompanied...

.... By selectively increasing the salience of specific aspects, student choice might be influenced;and by interpreting dissonance effects, satisfaction regulated. © MCB UP Limited 1992 Customer service Cognitive mapping Conjoint analysis Consumer attitudes Non‐profit organizations Service quality ...