... a self-administered questionnaire developed based on the cognitive mapping technique. Practical implications – In addition to guaranteeing customer satisfaction, it is important: that customers perceive the bank's investment in and commitment to the e-relationship strategy; and, that customers...

... and create a more realistic environment in which subjects would be distracted from totally focusing on the advertisements (such as would be the case at a sporting event with advertisements around the field). © MCB UP Limited 2003 Information Brands Consumer behaviour Cognitive mapping...

.... By selectively increasing the salience of specific aspects, student choice might be influenced;and by interpreting dissonance effects, satisfaction regulated. © MCB UP Limited 1992 Customer service Cognitive mapping Conjoint analysis Consumer attitudes Non‐profit organizations Service quality ...