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Keywords: Collaborative market driving
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (8): 1973–1993.
Published: 29 September 2025
...Kim Feddema; Daniel Schepis; Liudmila Tarabashkina; Sharon Purchase Purpose This paper aims to examine why many producers of origin-bound products struggle to collectively drive increases in market value, despite shared interests. The authors apply a collaborative market driving ( CMD ) lens...
