...Francisco José Más Ruíz The analysis of strategic groups has important implications for marketing in order to identify a firm’s competitive position. Aims to analyse the development of the competence in an industry. Hypothesizes that the analysis of strategic groups is only meaningful when...

...Roger W. Brooksbank Effective marketing is considered widely to be of critical, if not overwhelming importance to the achievement of competitive success. Organised around six key stages of the marketing process, a summarised review is therefore presented of the empirical research into successful...

...Philip J. Kitchen The links are explored between competitive rivalry and market structure using a convenient sample of FMCG markets of known structure(91 per cent response). Competing rivalry is analysed for each company using an American model which is then further developed into an“Index...

... of consumer protection measures on private and social costs; the realities of consumer behaviour and the needs of the customer; and the workings of the modern competitive marketing system. Sums up that consumerism leads to decisions being made on behalf of consumers, rather than by consumers, which can only...