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Journal Articles
Journal Articles
European Journal of Marketing (2017) 51 (5-6): 1109–1128.
Published: 08 May 2017
... on complaining actions, their characteristics and what these actions afford companies in their attempts to deal with complaints (i.e. audience and amount of information available). Practical implications Practitioners can use the integrated taxonomy of CCB to structure their complaint handling processes...
Journal Articles
European Journal of Marketing (2014) 48 (7-8): 1354–1374.
Published: 08 July 2014
... compared with respect to accuracy. The importance of service providers’ understanding of customers’ emotions during service failure is evident in the customer complaint and service recovery literature (Bonifield and Cole, 2007 ; Smith and Bolton, 2002). While research has typically concentrated...
Journal Articles
European Journal of Marketing (2012) 46 (1-2): 284–305.
Published: 10 February 2012
... complaints and relates this to the service‐dominant logic perspective in order to develop and describe a dynamic conceptual model of customer complaining behaviour. Findings The proposed model posits three categories of complaining behaviour due to a customer's unfavourable service experience...
Journal Articles
European Journal of Marketing (2007) 41 (11-12): 1375–1391.
Published: 20 November 2007
...Eric W.T. Ngai; Vincent C.S. Heung; Y.H. Wong; Fanny K.Y. Chan Purpose This paper aims to test the differences in the consumer complaint behaviour of Asian and non‐Asian hotel guests in terms of culture dimensions. It also aims to examine the relationship between demographic factors (age, gender...
Journal Articles
European Journal of Marketing (2006) 40 (1-2): 83–99.
Published: 01 January 2006
... retention outcomes and a number of management processes including customer retention planning, budgeting and accountability and the presence of a documented complaints‐handling process. Design/methodology/approach This is carried out using a quantitative survey of 170 companies in Australia...
Journal Articles
European Journal of Marketing (2004) 38 (11-12): 1541–1561.
Published: 01 November 2004
..., of the remaining 243 non‐respondents (60 percent of the total approached), 197 (81 percent of non‐response, 49 percent of total) stated that the reason for their non‐response was that they could not recall a dissatisfying sales experience in which they actually made a complaint or spoke to a salesperson...
Journal Articles
European Journal of Marketing (2000) 34 (3-4): 418–433.
Published: 01 April 2000
... and discussed. © MCB UP Limited 2000 Services marketing Service quality Consumer behaviour Complaints Past research regarding contingency approaches to management problems has noted management’s seduction for “universal truths”; however, historical evidence has held that the “one best...
Journal Articles
Journal Articles
European Journal of Marketing (1990) 24 (6): 55–72.
Published: 01 June 1990
...Jagdip Singh The study of consumer complaint behaviours (CCB) and other dissatisfaction responses is an important economic activity with implications for brand loyalty and switching, market feedback mechanisms and consumer welfare. Previous research is examined, namely how consumers respond...
Journal Articles
European Journal of Marketing (1978) 12 (4): 275>–282.
Published: 01 April 1978
...David Morris; David Reeson Spotlights consumer complaints as an important signalling device — government action is undertaken as a result of them and they provide an index of consumer dissatisfaction which increases in importance as further data becomes available. Ranges across data relating...
Journal Articles
European Journal of Marketing (1969) 3 (4): 218–222.
Published: 01 April 1969
...C.Y. Lilleker; R.E.A. Mapes; C.S. Riley Discusses frequency of complaints and the fact that very few unsatisfactory items are not complained about. States also that frequency of purchase does not stereotype complainers as middle‐class, middle‐aged women. Documents, as part of a two‐year research...

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