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Keywords: Complaints
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Journal Articles
Journal Articles
European Journal of Marketing (2017) 51 (5-6): 1109–1128.
Published: 08 May 2017
... on complaining actions, their characteristics and what these actions afford companies in their attempts to deal with complaints (i.e. audience and amount of information available). Practical implications Practitioners can use the integrated taxonomy of CCB to structure their complaint handling processes...
Journal Articles
European Journal of Marketing (2014) 48 (7-8): 1354–1374.
Published: 08 July 2014
... compared with respect to accuracy. The importance of service providers’ understanding of customers’ emotions during service failure is evident in the customer complaint and service recovery literature (Bonifield and Cole, 2007 ; Smith and Bolton, 2002). While research has typically concentrated...
Journal Articles
European Journal of Marketing (2012) 46 (1-2): 284–305.
Published: 10 February 2012
... complaints and relates this to the service‐dominant logic perspective in order to develop and describe a dynamic conceptual model of customer complaining behaviour. Findings The proposed model posits three categories of complaining behaviour due to a customer's unfavourable service experience...
Journal Articles
Journal Articles
European Journal of Marketing (2006) 40 (1-2): 83–99.
Published: 01 January 2006
... retention outcomes and a number of management processes including customer retention planning, budgeting and accountability and the presence of a documented complaints‐handling process. Design/methodology/approach This is carried out using a quantitative survey of 170 companies in Australia...
Journal Articles
European Journal of Marketing (2004) 38 (11-12): 1541–1561.
Published: 01 November 2004
..., while complaints cannot be eliminated, they can be managed more effectively. Along such lines the research on post‐purchase outcomes has most frequently been concerned with satisfaction, expectations, repeat purchase intentions and related constructs (e.g. Churchill and Surprenant, 1982 ; Fornell...
Journal Articles
European Journal of Marketing (2000) 34 (3-4): 418–433.
Published: 01 April 2000
....), minimizing the number of service defectors, those that leave due to poor customer service, is largely controllable. However, evidence suggests that little time is spent training employees in the art of service recovery – one study reports that one‐half of company responses to customer complaints actually...
Journal Articles
Journal Articles
European Journal of Marketing (1990) 24 (6): 55–72.
Published: 01 June 1990
...Jagdip Singh The study of consumer complaint behaviours (CCB) and other dissatisfaction responses is an important economic activity with implications for brand loyalty and switching, market feedback mechanisms and consumer welfare. Previous research is examined, namely how consumers respond...
Journal Articles
European Journal of Marketing (1978) 12 (4): 275>–282.
Published: 01 April 1978
...David Morris; David Reeson Spotlights consumer complaints as an important signalling device — government action is undertaken as a result of them and they provide an index of consumer dissatisfaction which increases in importance as further data becomes available. Ranges across data relating...
Journal Articles
European Journal of Marketing (1969) 3 (4): 218–222.
Published: 01 April 1969
...C.Y. Lilleker; R.E.A. Mapes; C.S. Riley Discusses frequency of complaints and the fact that very few unsatisfactory items are not complained about. States also that frequency of purchase does not stereotype complainers as middle‐class, middle‐aged women. Documents, as part of a two‐year research...

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