... – rankings based conjoint analysis (n = 360) and best-worst scaling with a balanced incomplete block design (n = 1,628). Deliberative thinking is manipulated in three ways: by varying logos between visual (Type 1 processing) and lexical (Type 2 processing) treatments, by post hoc...

...) a premium for a product by activating consumers’ social need to feel unique. Design/methodology/approach The data were collected through a quantitative survey based on a nationally representative sample (N = 345). A choice-based conjoint analysis was used to estimate the perceived value...

... saviour through the application of marketing mechanisms to tackle social, environmental and economic problems (McKenzie-Mohr, 2000 ; Peattie and Peattie, 2009). Cluster analysis Sustainability Consumer attitudes Conjoint analysis Product attributes While successful companies such as Ben...

... apply a more flexible model framework to allow detecting the existence of non‐compensatory strategies. Originality/value This paper is one of few which aim to implement findings in behavvioral decision research within the context of conjoint analysis. Jon Martin Denstadli can be contacted...

... segments resulting from simultaneously incorporating relationships, service package, and price. Investigates a large sample of Mitsubishi drivers in The Netherlands emphasizing consumers’ trade‐off between dealer relationship, service package and price. Conjoint analysis showed that dealer relationships...

...Sara R. Jaeger; Duncan Hedderley; Halliday J.H. MacFie To help further our understanding of how keymethodological issues in conjoint analysis influence outcomes, a choice‐based conjoint study measuring consumer preferences for pre‐packed apple selection packs was conducted. The role of stimuli...

... as mentioned in Figure 1 refer to demographics, life style or behavioral variables, the situational characteristics concern factors such as alternative offers that are received at the same time and the available amount of money. © MCB UP Limited 1998 Charities Conjoint analysis Database...

...Chike Okechuku Uses conjoint analysis to investigate the relative importance of the country of origin of a product to consumers in the United States,Canada, Germany and The Netherlands. It was found that the country of origin of a product was one of the two or three most important attributes...

.... By selectively increasing the salience of specific aspects, student choice might be influenced;and by interpreting dissonance effects, satisfaction regulated. © MCB UP Limited 1992 Customer service Cognitive mapping Conjoint analysis Consumer attitudes Non‐profit organizations Service quality ...

... Television Conjoint Analysis United Kingdom An Analysis of Choice Criteria Using Conjoint Analysis by Keith Fletcher University of Strathclyde An Analysis of Choice Using Conjoint Analysis 25 Introduction Over recent years, there has been a continued interest in the importance of product attributes...

... discusses the advantage of conjoint measurement and its limitations are summarised. Concludes that conjoint measurement will enjoy more popularity in the future. © MCB UP Limited 1980 Conjoint analysis Marketing management Psychometric testing Marketing planning | 397 Conjoint Measurement...

... that conjoint measurement has considerable potential for marketing applications — but it is not without pitfalls and expounds on these. Uses the MONANOVA method to produce degenerate solutions to consumers' preference rankings. © MCB UP Limited 1978 Conjoint analysis Marketing Consumer attitudes...