... displayed higher persuasiveness than politically incorrect messages. Each relationship was mediated by the perceived manipulative capacity of the message and consumers’ attitudes toward the message. Message framing performed as a boundary condition for these effects. Research limitations/implications...

...Raymond Lavoie; Kelley Main Purpose Product trials are an effective way to influence consumer attitudes. While research has established several factors that influence whether consumers will try a product or not, it is less understood how marketers can optimize the trial experience itself...

... risk Social exchange theory Social media virtually present others Consumer behaviour Employee communications Interaction Perception Consumer attitudes Services marketing Marketing research Interface management “Wow, we sound a bit precious, don’t we. I grow strawberries...

... 2020 03 07 2020 10 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer attitudes Export Country of origin Structural equation modelling Danish Ministry for the Environment and Food 34009–15-0985...

... on this extant knowledge primarily by adding antecedents and moderators of ESR. Figure 2. Event social responsibility model and theoretical bases Branding Sponsorship Social responsibility Consumer attitudes Consumer psychology Integrated brand promotion The Loch Ness...

...Xiaomeng Fan; En-Chung Chang; Duane Theodore Wegener Purpose – The purpose of this paper is to test whether separate tense and energetic forms of arousal impact consumer attitudes and provide a more complete understanding of the role of arousal in product evaluations. Past consumer research has...

.../value – This research suggests that customers’ technology and service expertise have some counter-intuitive effects on TBSS use-related outcomes. Machiel Reinders can be contacted at: machiel.reinders@wur.nl © Emerald Group Publishing Limited 2015 Public sector Consumer attitudes...

... saviour through the application of marketing mechanisms to tackle social, environmental and economic problems (McKenzie-Mohr, 2000 ; Peattie and Peattie, 2009). Cluster analysis Sustainability Consumer attitudes Conjoint analysis Product attributes While successful companies such as Ben...

... implications for global marketers. © Emerald Group Publishing Limited 2004 Religion Advertising Advertising standards Advertising effectiveness Consumer attitudes Religious beliefs play a significant part in sculpting social behaviour. Differences in religious affiliations tend...

... studies also found mixed views about consumer attitudes regarding marketing and consumerism between the USA and other countries. For example in a comparative study contrasting Sweden to the USA on marketing practices, Klein (1982) found that Swedish consumers were more satisfied. Wee and Chan (1989...

... studies conducted in western countries and also indicate the robustness of the ethnocentrism scale (CETSCALE), which was developed in the USA to measure consumer attitudes in an advanced developing country. Also, results of the study revealed that there were several lifestyle dimensions apparent among...

... on a consumer’s repurchase intentions (e.g. Anderson and Sullivan, 1993; Cronin and Taylor, 1992; Gotlieb et al., 1994; Mittal et al., 1999; Taylor and Baker, 1994). © MCB UP Limited 2002 Consumer attitudes Consumer behaviour Customer satisfaction Taiwan USA While...

... Table I for a summary). Consumer attitudes Consumer behaviour Value In his seminal work, The Nature of Human Values, Rokeach (1973) makes a fundamental distinction between terminal values (e.g. beliefs about desired end‐states such as freedom, comfortable life, mature love...

... segmentation Neural networks Consumer attitudes Brands Market structure analysis aims at uncovering the competitive relationships between the brands in a product class. A wide variety of analytical tools for all sorts of data depicting consumers’ reaction to product brands have been employed...

... that customer value is inherently ambiguous (Naumann, 1995) and that value could be considered “one of the most overused and misused terms in marketing and pricing today” (Leszinski and Marn, 1997, p. 99). © MCB UP Limited 2000 Brands Value analysis Consumer attitudes Pricing Perceptions...

...Andrew P. Smith; James A. Young; Jan Gibson Explores the impact on consumer attitudes of the zenith of the bovine spongiform encephalopathy (BSE) scare of 20/21 March 1996. Considers implications for consumer behaviour and marketing communications for the meat industry through exposition...

...Shahid N. Bhuian Examines consumer attitudes towards foreign products and the associated marketing practices in Saudi Arabia, one of the biggest consumers of foreign goods with a per capita gross national product surpassing every African and Latin American country and which was exceeded in Asia...

... with a model of the “attitude problem” brought about by recession, overcapacity, overuse of the strategy and growing scepticism on the part of consumers. © MCB UP Limited 1996 Consumer attitudes Consumer behaviour Pricing Retailing Seasonal sales Of course, problems have not afflicted...

... are derived from these results. © MCB UP Limited 1995 Consumer attitudes Sponsorship Sponsorship is an increasingly popular marketing communication tool. During the last decade, sponsorship spending in North America has increased at an average rate of 20 per cent annually as compared...

...Sally Ann Hibbert One of the greatest challenges facing managers of medical charities today is to distinguish effectively their cause and their organization in an environment of rapidly increasing competition. Investigates consumer attitudes, identifying those that serve to discriminate among...