... displayed higher persuasiveness than politically incorrect messages. Each relationship was mediated by the perceived manipulative capacity of the message and consumers’ attitudes toward the message. Message framing performed as a boundary condition for these effects. Research limitations/implications...

...Raymond Lavoie; Kelley Main Purpose Product trials are an effective way to influence consumer attitudes. While research has established several factors that influence whether consumers will try a product or not, it is less understood how marketers can optimize the trial experience itself...

... Emerald Publishing Limited Licensed re-use rights only Complaint management Social risk Social exchange theory Social media virtually present others Consumer behaviour Employee communications Interaction Perception Consumer attitudes Services marketing Marketing research Interface...

.... John Thøgersen can be contacted at: jbt@mgmt.au.dk 05 09 2018 08 04 2019 17 11 2019 18 04 2020 03 07 2020 10 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer attitudes Export Country of origin...

... are described, and the results are reported. The paper concludes with a discussion of the findings and their implications for theory and for community-minded, socially conscious brand strategy. Branding Sponsorship Social responsibility Consumer attitudes Consumer psychology Integrated brand promotion...

...Xiaomeng Fan; En-Chung Chang; Duane Theodore Wegener Purpose – The purpose of this paper is to test whether separate tense and energetic forms of arousal impact consumer attitudes and provide a more complete understanding of the role of arousal in product evaluations. Past consumer research has...

.... Machiel Reinders can be contacted at: machiel.reinders@wur.nl © Emerald Group Publishing Limited 2015 Public sector Consumer attitudes Public services Services marketing Technology-based self service Mandatory use Customer expertise Airline ticketing, banking, car rental...

... attributes. © Emerald Group Publishing Limited 2014 Cluster analysis Sustainability Consumer attitudes Conjoint analysis Product attributes While successful companies such as Ben and Jerry’s or Patagonia have embraced sustainable business practices as an important core value...

... implications for global marketers. © Emerald Group Publishing Limited 2004 Religion Advertising Advertising standards Advertising effectiveness Consumer attitudes Religious beliefs play a significant part in sculpting social behaviour. Differences in religious affiliations tend...

... problems for consumers were high prices, lack of product quality, lack of adequate repair and maintenance services, deceptive advertising, and inadequate handling of complaints. Several cross‐cultural studies also found mixed views about consumer attitudes regarding marketing and consumerism between...

... studies conducted in western countries and also indicate the robustness of the ethnocentrism scale (CETSCALE), which was developed in the USA to measure consumer attitudes in an advanced developing country. Also, results of the study revealed that there were several lifestyle dimensions apparent among...

... of the model in this Asian culture. © MCB UP Limited 2002 Consumer attitudes Consumer behaviour Customer satisfaction Taiwan USA While consumer satisfaction continues to be an important topic for both academic and management research, there have been few attempts to assess basic...

...” and “expressive”; and 3. (3) instrumental and terminal values serve instrumental and expressive functions. Consumer attitudes Consumer behaviour Value The present studies examine these suggestions by assessing whether individuals’ preferences for instrumental and terminal values are associated...

... values in all prototypes Market segmentation Neural networks Consumer attitudes Brands Market structure analysis aims at uncovering the competitive relationships between the brands in a product class. A wide variety of analytical tools for all sorts of data depicting consumers’ reaction...

... Brands Value analysis Consumer attitudes Pricing Perceptions The use of “added value” has been widely advocated as a strategy for achieving competitive advantage in an increasingly hostile commercial environment and advice has been provided on the organisational processes involved in creating...

...Andrew P. Smith; James A. Young; Jan Gibson Explores the impact on consumer attitudes of the zenith of the bovine spongiform encephalopathy (BSE) scare of 20/21 March 1996. Considers implications for consumer behaviour and marketing communications for the meat industry through exposition...

...Shahid N. Bhuian Examines consumer attitudes towards foreign products and the associated marketing practices in Saudi Arabia, one of the biggest consumers of foreign goods with a per capita gross national product surpassing every African and Latin American country and which was exceeded in Asia...

... with a model of the “attitude problem” brought about by recession, overcapacity, overuse of the strategy and growing scepticism on the part of consumers. © MCB UP Limited 1996 Consumer attitudes Consumer behaviour Pricing Retailing Seasonal sales Every year during the 1980s, British...

... are derived from these results. © MCB UP Limited 1995 Consumer attitudes Sponsorship Sponsorship is an increasingly popular marketing communication tool. During the last decade, sponsorship spending in North America has increased at an average rate of 20 per cent annually as compared...

...Sally Ann Hibbert One of the greatest challenges facing managers of medical charities today is to distinguish effectively their cause and their organization in an environment of rapidly increasing competition. Investigates consumer attitudes, identifying those that serve to discriminate among...