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Keywords: Consumer perceived value
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Journal Articles
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
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Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (3-4): 357–386.
Published: 30 March 2012
... in everyday life and consumer perceived value, which is applied in the context of mobile phones and m‐marketing. © Emerald Group Publishing Limited 2012 Additionally, such a multi‐dimensional conceptualisation of value forms part of an experiential view of consumption (Holbrook and Hirschman, 1982...
