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Keywords: Consumer value
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (5): 1205–1241.
Published: 09 April 2026
... 03 11 2025 13 02 2026 10 03 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Communication Advertising Word of mouth Consumer value Firm value Meta-analysis Half the money I spend on advertising is wasted...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (3-4): 532–560.
Published: 13 April 2015
...) is justified. This paper discusses consumer-driven value creation (value-in-use) across three different marketing logics: product-dominant logic (PDL), service-dominant logic (SDL) and CDL. PDL conceptualises value as created by firms and delivered to consumers through products. SDL frames consumer value...
