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Keywords: Consumer wisdom
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing 1–36.
Published: 13 August 2026
... 24 03 2025 12 11 2025 16 04 2026 17 07 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer wisdom Wise consumption Decisions Unwise consumption decisions Critical incident technique Consumerism...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3032–3053.
Published: 05 October 2022
... of consumer wisdom (CW). The meta-cognitive role of CW to better promote healthy eating attitude and behavior is relevant and underexplored. Design/methodology/approach Data were collected from 310 young consumers through an online survey. Reliability and validity were established using confirmatory...
