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Keywords: Consumer-dominant logic
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (6): 1431–1466.
Published: 21 May 2026
.... Value destruction Online consumer engagement Consumer-dominant logic Consumer well-being Well-being Consumer engagement Online value destruction Consumer engagement is a source of value creation as well as value destruction (Anker et al., 2015). The nature of consumer value co...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (3-4): 532–560.
Published: 13 April 2015
...Thomas Boysen Anker; Leigh Sparks; Luiz Moutinho; Christian Grönroos Purpose – The purpose of this paper is to provide an analysis of the ontological and semantic foundations of consumer-dominant value creation to clarify the extent to which the call for a distinct consumer-dominant logic (CDL...
