.... Contingency theory Archetypal analysis Fit-equifinality Integration-responsiveness MNC subsidiary performance “Is the world flat or curved” is a hotly debated issue in corporate boardrooms and at management conferences around the globe (Friedman, 2005 ; Ghemawat, 2017 ; Jullens, 2013...

... is needed. Networking European Union Export performance Developing countries Contingency theory International competitive (differentiation and low cost) strategy Managerial (business and political) ties Developed vs developing region Standardization/customization process A differentiation...

... Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Contingency theory Market turbulence Idiosyncratic risk Market emphasis Product market diversification Market diversification is an important strategic option firms use to expand to multiple...

.... Sustainable development Contingency theory Customer orientation Empirical research New consumer behavior has emerged because of the global economic crisis (Ang et al., 2000). Consumers have become more economical, responsible and demanding (Flatters and Willmott, 2009). Therefore...

...Jack Cadeaux; Adrian Ng Purpose This paper aims to present a meta‐analysis to test the competing hypotheses that arise from structural contingency theory (SCT) and transaction cost analysis (TCA) about how environmental uncertainty affects the strategic marketing policy of forward vertical...

... of their environment (pp. 263‐4). In an explanation of systems theory Shafritz and Ott (1992) state that: © MCB UP Limited 1998 Case studies Contingency theory Marketing information Marketing information systems A knowledge of existing and potential markets, business trends, competitors...