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Keywords: Contracts
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Journal Articles
European Journal of Marketing (2023) 57 (2): 453–478.
Published: 02 January 2023
...Liwen Wang; Jason Lu Jin; Defeng Yang Purpose Contracts and trust are two prominent governance mechanisms in buyer–supplier exchanges, yet controversy persists regarding the interplay between contracts and trust. This study aims to provide a new perspective to understand the debate...
Journal Articles
European Journal of Marketing (2003) 37 (3-4): 594–613.
Published: 01 April 2003
... that agency theory contributes to our understanding of mobile franchising arrangements, yet also suggests the findings are not completely explained by agency theory. The results imply that both monitoring and alignment of incentives have complimentary effects and that both forms of contract are necessary...
Journal Articles
European Journal of Marketing (1989) 23 (2): 123–129.
Published: 01 February 1989
... of their partners cheating in their channel relations. © MCB UP Limited 1989 Business ethics Conflict Contracts Distribution channels ...
Journal Articles
European Journal of Marketing (1984) 18 (3): 51–66.
Published: 01 March 1984
.... that[3]: industrial cooperation is generally understood to denote the economic relationships and activities arising from contracts extending over a long time period (typically five to ten years) between partners belonging to different economic systems, providing for reciprocal transfer of one or more...

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