... also noted that the inability to understand the crisis properly because of a lack of information was the main factor for the occurrence of slicing. Product recalls Product-harm crisis Corporate communications Event study Marketing–finance interface Expert four is an independent consultant...

...John M.T. Balmer Purpose This paper aims to introduce a new integrated strategic framework entitled, “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the central and strategic importance...

... tensions and challenges in integrated communications ”, Corporate Communications: An international Journal , Vol. 14 No. 2 , pp. 207 - 219 . Christensen , L.T. , Firat , A.F. and Trop , S. (2008), “ The organisation of integrated communications: toward flexible integration...

... study. It combines this historical approach with Holt’s theory and writing on iconic branding and the current literature on corporate identity, corporate branding and corporate communication. Findings The study argues that the GPO was able to construct an iconic brand in the interwar period (1918...

.... Brand management Corporate branding Corporate identity Corporate communications Corporate culture Corporate image Two premises underpin the approach adopted in this article in respect to corporate brands. As such, corporate brands can be categorised as: a distinct identity type...

...Temi Abimbola; Myfanwy Trueman; Oriol Iglesias; Joep Cornelissen; Lars Thøger Christensen; Kendi Kinuthia Purpose The purpose of this paper is to engage with the issue of construct clarity in corporate communications research giving particular attention to corporate branding and identity whereby...

...) , Keller (1993) , and many others who proclaimed its importance along with prescriptions for successful branding. Corporate branding Corporate identity Marketing communications Corporate communications Advertising The importance of branding and brand equity for products, companies...

... communications: reception, variability, organisation, voice, couplings and transferability. Originality/value The paper contributes to the literature on integrated communications and corporate communications by addressing the organisational dimensions of integration and suggesting a new avenue of integrated...

... Group Publishing Limited 2008 Corporate identity Marketing strategy Corporate communications Corporate branding Corporate level marketing involves corporate level issues such as corporate identity (CI), branding, communications, and strategy (Balmer, 2001 ; Balmer and Greyser, 2003...

... where each member of the organization participated in answering the existential question “who are we?” It evolved from a simple corporate communication task to an effort embracing different disciplines: existential philosophy, organizational psychology and culture. Summarily, the firm has identified...

...John M.T. Balmer; Avinandan Mukherjee; Stephen A. Greyser; Per Jenster; Per V. Jenster The author has organized the book in three parts, where the first one aims to map the field of corporate communications. The first chapter attempts to connect theory and practice, the second covers corporate...

... of marketing thought. Findings The study reiterates the case that corporate identity, corporate branding, corporate communications, and corporate reputation should be integrated under the umbrella title of corporate marketing. The paper introduces the 6Cs of corporate marketing. Originality/value...

... identity. As the most tangible asset for the self‐expression of an organisation, CVI must be viewed as an important strategic instrument within corporate communication. Organisations appear to be willing to make large investments in the development and implementation of their CVI, and it is generally...

...John M.T. Balmer; Avinandan Mukherjee; Stephen A. Greyser; Per Jenster; Stephen A. Greyser; John M.T. Balmer; Mats Urde Purpose The purpose of this paper is to examine the role of corporate communications on behalf of the monarchy as a corporate brand. Design/methodology/approach Draws...

... of the roles that employees and consumers play in the delivery and strengthening of the corporate service brands. © MCB UP Limited 2001 Corporate communications Corporate image Brands Services marketing The services sector has become a dominant force in the economy of many Western...

... issues include: language usage, the distribution of attributions, visual identity, subculture, cognitive functions, ideals, and leadership. © MCB UP Limited 2001 Corporate identity Corporate image Consumer behaviour Corporate communications Articles in a recent issue...

... that scholars of marketing and corporate communications should be sensitive to the potential non‐sense of such everyday vocabularies. Unfortunately, however, common‐sense and non‐sense notions of identity and image are often reproduced in the scholarly literature. As already mentioned, the most salient...

... influence it and the arguments as to whether it can be managed. The paper highlights the complexity of the phenomenon and the need for corporate marketers to be more sensitive to this complexity in the development and execution of corporate communication strategies. This requires marketers to work more...

... a triumvirate of related concepts and literature which are: © MCB UP Limited 2001 Corporate identity Corporate Communications Brands Corporate image 1. (1) corporate identity; 2. (2) organisational identity; and 3. (3) visual identity. It should be noted that business...

... knowledge and constructs on the corporate image management process are being put into practice by marketers. © MCB UP Limited 2001 Corporate image Corporate identity Corporate communications South Africa The purpose of this article is to establish how organisations manage...