... also noted that the inability to understand the crisis properly because of a lack of information was the main factor for the occurrence of slicing. Product recalls Product-harm crisis Corporate communications Event study Marketing–finance interface Expert four is an independent consultant...

...John M.T. Balmer Purpose This paper aims to introduce a new integrated strategic framework entitled, “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the central and strategic importance...

... tensions and challenges in integrated communications ”, Corporate Communications: An international Journal , Vol. 14 No. 2 , pp. 207 - 219 . Christensen , L.T. , Firat , A.F. and Trop , S. (2008), “ The organisation of integrated communications: toward flexible integration...

... study. It combines this historical approach with Holt’s theory and writing on iconic branding and the current literature on corporate identity, corporate branding and corporate communication. Findings The study argues that the GPO was able to construct an iconic brand in the interwar period (1918...

.... Brand management Corporate branding Corporate identity Corporate communications Corporate culture Corporate image Two premises underpin the approach adopted in this article in respect to corporate brands. As such, corporate brands can be categorised as: a distinct identity type...

...Temi Abimbola; Myfanwy Trueman; Oriol Iglesias; Joep Cornelissen; Lars Thøger Christensen; Kendi Kinuthia Purpose The purpose of this paper is to engage with the issue of construct clarity in corporate communications research giving particular attention to corporate branding and identity whereby...

...) , Keller (1993) , and many others who proclaimed its importance along with prescriptions for successful branding. Corporate branding Corporate identity Marketing communications Corporate communications Advertising The importance of branding and brand equity for products, companies...

... communications: reception, variability, organisation, voice, couplings and transferability. Originality/value The paper contributes to the literature on integrated communications and corporate communications by addressing the organisational dimensions of integration and suggesting a new avenue of integrated...

... Group Publishing Limited 2008 Corporate identity Marketing strategy Corporate communications Corporate branding Corporate level marketing involves corporate level issues such as corporate identity (CI), branding, communications, and strategy (Balmer, 2001 ; Balmer and Greyser, 2003...

... of marketing thought. Findings The study reiterates the case that corporate identity, corporate branding, corporate communications, and corporate reputation should be integrated under the umbrella title of corporate marketing. The paper introduces the 6Cs of corporate marketing. Originality/value...

... where each member of the organization participated in answering the existential question “who are we?” It evolved from a simple corporate communication task to an effort embracing different disciplines: existential philosophy, organizational psychology and culture. Summarily, the firm has identified...

... identity. As the most tangible asset for the self‐expression of an organisation, CVI must be viewed as an important strategic instrument within corporate communication. Organisations appear to be willing to make large investments in the development and implementation of their CVI, and it is generally...

...John M.T. Balmer; Avinandan Mukherjee; Stephen A. Greyser; Per Jenster; Per V. Jenster The author has organized the book in three parts, where the first one aims to map the field of corporate communications. The first chapter attempts to connect theory and practice, the second covers corporate...

...John M.T. Balmer; Avinandan Mukherjee; Stephen A. Greyser; Per Jenster; Stephen A. Greyser; John M.T. Balmer; Mats Urde Purpose The purpose of this paper is to examine the role of corporate communications on behalf of the monarchy as a corporate brand. Design/methodology/approach Draws...

... level than for product brands, to have the authority to transcend the different functional areas. It also necessitates skills that span both marketing and human resource management. © MCB UP Limited 2001 Corporate communications Corporate image Brands Services marketing...

... or practitioners of marketing and corporate communications, both when we conceptualise new trends in the communication environment and when we seek to convey our ideas and experiences to our students – or to our customers. Interestingly, the growing attention to identity and image has not resulted in more...

... influence it and the arguments as to whether it can be managed. The paper highlights the complexity of the phenomenon and the need for corporate marketers to be more sensitive to this complexity in the development and execution of corporate communication strategies. This requires marketers to work more...

... visual identity is analogous to the use a person makes of his or her appearance for the purposes of self‐presentation. Similarly, an organisation’s system of corporate communications is analogous, in part, to the social networking associated with a person’s social identity (role, status and so...

... Corporate communications Crisis management Customers are easily confused by the complexity of the financial detail involved, and often find pension issues intrinsically uninteresting (Devlin, 1998). Thus, pensions are “sold” rather than “bought” so that commission‐only selling in circumstances...

..., the author argues that scholars need to be sensitive to the factors that are contributing to the fog surrounding corporate identity. Only then will business identity/corporate marketing studies grow in maturity. © MCB UP Limited 2001 Corporate identity Corporate Communications Brands Corporate...