.... Brand management Corporate branding Corporate identity Corporate communications Corporate culture Corporate image Two premises underpin the approach adopted in this article in respect to corporate brands. As such, corporate brands can be categorised as: a distinct identity type...

... internal marketing. © MCB UP Limited 2003 Marketing strategy Marketing philosophy Internal marketing Corporate culture Service industries “Market orientation” in its current academic meaning is a fairly recent term, and there have been some notable attempts to define its measurement...

.... Market orientation Services marketing Leadership Corporate culture Learning organization The breakthrough articles and books on market orientation, on the one hand and services marketing, on the other hand, were published in the 1980s and 1990s. However, the two streams hardly ever meet...

... activities within service organisations to be aware of one of the key factors influencing the actions of service personnel, that is, organisational culture. Corporate culture Corporate identity Corporate communications Organizational behaviour © MCB UP Limited 2001 This portrays...

...’ support of corporate citizenship, and introduces a conceptual framework to guide future investigations. © MCB UP Limited 2001 Corporate culture Internal marketing Ethics Stakeholders Consumer marketing 1. (1) the social performance model (e.g. Carroll, 1979; Strand, 1983; Wood...

... communications Advertising Brands Corporate culture Corporate communications This paper explores the concept of integrated marketing communication (IMC) in terms of its value to marketers and the advertising agencies who service their needs, and examines the extent to which leading organizations...

... barriers to market orientation are presented and the findings are discussed. The paper concludes with a number of implications for both strategic marketing and management theory and practice. © MCB UP Limited 2000 Market orientation Retailing Corporate culture Organizational behaviour...

... of implications for both marketing and culture theorists and practitioners. © MCB UP Limited 2000 Market orientation Corporate culture Organizational change Employee communications Retailing Services marketing It has been argued that the concept of market orientation constitutes...

... by dominant subcultural shared meaning. The three components and processes on an organizational culture subculture can be modelled as shown in Figure 3 . © MCB UP Limited 1998 Corporate culture Market orientation Marketing concepts Marketing management Organizational theory...

... the other elements of the corporate identity mix. For instance, Birkight and Stadler (1986) argue that it encompasses behaviour, communication and visual communication whereas Schmidt (1995) states that the identity mix includes corporate culture, corporate behaviour, market conditions, strategy, products...

... Limited 1997 Corporate culture Corporate identity Organizational symbols Understanding corporate identity: the French school of thought Bertrand Moingeon Associate Professor,HEC,Paris, France, and Bernard Ramanantsoa Dean, HEC, Paris, France Understanding corporate identity 383 Several...

... the marketing concept. © MCB UP Limited 1997 Corporate culture Marketing The marketing concept is now firmly established among marketing scholars and practitioners as perhaps the optimum marketing management philosophy (Bennett and Cooper, 1979; Houston, 1986; Narver and Slater, 1990). Because...

... their own vision of Labour’s mission, and were the more persuasive because of their professional expertise. © MCB UP Limited 1996 Centralized control Corporate culture Decision making Democracy Electioneering Re‐organization This report examines a unique experiment in the Labour...

... Limited 1994 Corporate culture Europe National cultures New product development North Africa Strategy Cross‐national research into management practices has become increasingly important. Until recently, challenging and relevant research in this field was carried out using only domestic...

... of the practical diagnostic devices developed to support the confrontation of these issues in marketing. The article concludes with the identification of a preliminary research model of the variables to be tested empirically. © MCB UP Limited 1990 Implementation Marketing strategy Corporate culture...