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Keywords: Counterfeit
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Journal Articles
A goal-directed interactionist perspective of counterfeit consumption: The role of perceived detection probability
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (7): 1311–1332.
Published: 03 April 2019
...Gavin Jiayun Wu; Richard P. Bagozzi; Nwamaka A. Anaza; Zhiyong Yang Purpose To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from several theoretical perspectives...
Journal Articles
Shame or pride?: The moderating role of self-construal on moral judgments concerning fashion counterfeits
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (7-8): 1431–1450.
Published: 08 July 2014
...Jae-Eun Kim; Kim K.P. Johnson Purpose – The purpose of this paper is to examine the moderating role of individuals’ self-view (interdependent, independent) in the relationship between moral emotions and moral judgments made concerning the purchase of fashion counterfeits. Design/methodology...
