... and Liebe, 2012 ; Durvasula and Lysonski, 2009 ; Grappi et al., 2013 ; Hasanzade et al., 2018 ; Siamagka and Balabanis, 2015 ; Sneddon et al., 2014). In this article, we propose certain Western consumers are motivated by their political ideologies to use country-of-origin...

... 2020 03 07 2020 10 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer attitudes Export Country of origin Structural equation modelling Danish Ministry for the Environment and Food 34009–15-0985...

... Associates (US) [ 1 ]. Brand management Marketing strategy Location Retailing Country of origin Fast-moving consumer goods Regression analysis Brewing industry Authenticity Consumer packaged goods Food Marketing Localness About 25 years ago, a class of global brands (brands selling...

...Rania W. Semaan; Stephen Gould; Mike Chen-ho Chao; Andreas F. Grein Purpose Country-of-origin (COO) effects on product evaluations have been widely applied in international marketing, albeit with mixed results. One stream of research values its importance in decision-making, whereas another stream...

...Amro A. Maher; Anusorn Singhapakdi Purpose The purpose of this paper is to examine the impact of the moral failure of a scandalized foreign brand afflicted with a product-harm crisis on competing brands (i.e. within the same product category) while taking into account the country of origin (COO...

... this background, this study aims to clarify the potential impact of one, not necessarily rational, cue on consumer perceptions of financial quality in the investment context: the country-of-origin (COO) of the mutual fund or stock. Design/methodology/approach Two Web-based experiments are used to test...

...Carmen Lopez; Manto Gotsi; Constantine Andriopoulos Purpose The aim of this paper is to examine the influence of corporate image on shaping the image of its country of origin (hereafter country image). Design/methodology/approach The authors develop a conceptual framework and a series...

... collected from French moviegoers in seemingly unrelated studies. In study one, respondents reported the movies they had watched at a movie theater over the past month and these movies were subsequently coded by country of origin. Animosity, ethnocentrism, and global openness were measured in study two...

...Po‐Young Chu; Chia‐Chi Chang; Chia‐Yi Chen; Tzu‐Yun Wang Purpose As multinational firms seek to acquire competitive cost advantages through global sourcing, it is also important for them to develop effective strategies to reduce possible damage of a negative country‐of‐origin (COO) effect...

... documents. Findings Results showed that the founders' value and beliefs set the tone for the core competencies to be developed and transmitted through brand identity. A bundle of marketing innovations, including coherent marketing programs and the use of the country of origin image, support the brands...

...Josée Bloemer; Kris Brijs; Hans Kasper Purpose The purpose of this paper is to present an extended version of the Elaboration Likelihood Model (ELM‐model) to explain and predict which of the four cognitive processes that are distinguished in the literature, with respect to Country of Origin (CoO...

... to examine the level at which country of origin (COO) effect is activated (country, product or attribute) per consumer cluster of different level of CE in a food evaluation context. Design/methodology/approach For attaining the above aims, a questionnaire was developed and completed by 274 respondents...

.... Findings The results provide support to all three hypotheses, revealing that there are significant differences in consumer evaluations across the various levels of analysis, caused mainly by the brand, which overshadows country‐of‐origin effects in the case of the USA, but emphasizes these effects...

...Ravi Pappu; Pascale G. Quester; Ray W. Cooksey Purpose The objective of the present research is to examine the impact of the country of origin of a brand on its consumer‐based equity. Design/methodology/approach Brand equity was conceptualized in this paper as a combination of brand awareness...

... stiffen up broad observations and conclusions with the starch of specific example. The impact of the country of origin cue on consumer evaluations of wine was examined using the Latin Square technique. A great deal had been written about the country of origin cue, and about the merits of the various...

... with different levels of brand equity. © MCB UP Limited 2003 A large body of research has provided strong evidence of country‐of‐origin effects on product evaluations (Bilkey and Nes, 1982; Peterson and Jolibert, 1995; Verlegh and Steenkamp, 1999). Instead of presenting country of manufacture...

... the Turkish consumers, which were closely correlated with their ethnocentric biases. This study contributes to the growing body of the literature related to cross‐cultural comparisons of country‐of‐origin influence by incorporating consumer ethnocentric biases as well as consumer lifestyles. © MCB UP...

... of the product’s quality. Warranties Product quality Consumer behaviour Perceptions Country of origin Brands A product warranty compensates the buyer should the product fail to perform. It offers consumers protection against low quality (Eliashberg et al., 1997). This reduces the risks...

... ethnocentrism to provincialism and cultural narrowness as a tendency to accept those that are culturally similar and reject those that are not. Consumer behaviour Ethnography Country of origin Image International marketing Spain Consumer ethnocentrism concept and the CETSCALE (consumer...

... suggest that cultural similarity is an important consideration for highly ethnocentric consumers in the evaluation of foreign products. A number of theoretical and managerial implications are discussed. © MCB UP Limited 2000 Consumer behaviour Consumer marketing Country of origin National...