... only Offshoring Political ideology Country of origin Social sustainability Social dominance orientation Prosocial decisions In Western industrialized countries, some of the most popular consumer goods are sold by domestic companies under domestic brands in which the manufacturing...

.... John Thøgersen can be contacted at: jbt@mgmt.au.dk 05 09 2018 08 04 2019 17 11 2019 18 04 2020 03 07 2020 10 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer attitudes Export Country of origin...

... to be, and that their intentions are genuine (Bridson et al., 2017 ; Carroll and Wheaton, 2009 ; Dwivedi and McDonald, 2018). Brand management Marketing strategy Location Retailing Country of origin Fast-moving consumer goods Regression analysis Brewing industry Authenticity Consumer packaged goods Food...

...Rania W. Semaan; Stephen Gould; Mike Chen-ho Chao; Andreas F. Grein Purpose Country-of-origin (COO) effects on product evaluations have been widely applied in international marketing, albeit with mixed results. One stream of research values its importance in decision-making, whereas another stream...

...Amro A. Maher; Anusorn Singhapakdi Purpose The purpose of this paper is to examine the impact of the moral failure of a scandalized foreign brand afflicted with a product-harm crisis on competing brands (i.e. within the same product category) while taking into account the country of origin (COO...

... this background, this study aims to clarify the potential impact of one, not necessarily rational, cue on consumer perceptions of financial quality in the investment context: the country-of-origin (COO) of the mutual fund or stock. Design/methodology/approach Two Web-based experiments are used to test...

... collected from French moviegoers in seemingly unrelated studies. In study one, respondents reported the movies they had watched at a movie theater over the past month and these movies were subsequently coded by country of origin. Animosity, ethnocentrism, and global openness were measured in study two...

...Carmen Lopez; Manto Gotsi; Constantine Andriopoulos Purpose The aim of this paper is to examine the influence of corporate image on shaping the image of its country of origin (hereafter country image). Design/methodology/approach The authors develop a conceptual framework and a series...

... documents. Findings Results showed that the founders' value and beliefs set the tone for the core competencies to be developed and transmitted through brand identity. A bundle of marketing innovations, including coherent marketing programs and the use of the country of origin image, support the brands...

...Po‐Young Chu; Chia‐Chi Chang; Chia‐Yi Chen; Tzu‐Yun Wang Purpose As multinational firms seek to acquire competitive cost advantages through global sourcing, it is also important for them to develop effective strategies to reduce possible damage of a negative country‐of‐origin (COO) effect...

...Josée Bloemer; Kris Brijs; Hans Kasper Purpose The purpose of this paper is to present an extended version of the Elaboration Likelihood Model (ELM‐model) to explain and predict which of the four cognitive processes that are distinguished in the literature, with respect to Country of Origin (CoO...

... to examine the level at which country of origin (COO) effect is activated (country, product or attribute) per consumer cluster of different level of CE in a food evaluation context. Design/methodology/approach For attaining the above aims, a questionnaire was developed and completed by 274 respondents...

.... Findings The results provide support to all three hypotheses, revealing that there are significant differences in consumer evaluations across the various levels of analysis, caused mainly by the brand, which overshadows country‐of‐origin effects in the case of the USA, but emphasizes these effects...

...Ravi Pappu; Pascale G. Quester; Ray W. Cooksey Purpose The objective of the present research is to examine the impact of the country of origin of a brand on its consumer‐based equity. Design/methodology/approach Brand equity was conceptualized in this paper as a combination of brand awareness...

... technique that has appeared in print in a major journal, and it reveals aspects of the discipline's approach to science that could not have been illustrated in any other way. © Emerald Group Publishing Limited 2005 The impact of the country of origin cue on consumer evaluations of wine...

... with different levels of brand equity. A large body of research has provided strong evidence of country‐of‐origin effects on product evaluations (Bilkey and Nes, 1982; Peterson and Jolibert, 1995; Verlegh and Steenkamp, 1999). Instead of presenting country of manufacture as the only available product cue...

... the Turkish consumers, which were closely correlated with their ethnocentric biases. This study contributes to the growing body of the literature related to cross‐cultural comparisons of country‐of‐origin influence by incorporating consumer ethnocentric biases as well as consumer lifestyles. Studies...

... Product quality Consumer behaviour Perceptions Country of origin Brands A product warranty compensates the buyer should the product fail to perform. It offers consumers protection against low quality (Eliashberg et al., 1997). This reduces the risks of purchase faced by the consumer...

... products. © MCB UP Limited 2000 Consumer behaviour Ethnography Country of origin Image International marketing Spain Consumer ethnocentrism concept and the CETSCALE (consumer ethnocentrism scale) suppose a recent contribution to the growing body of knowledge about country...

... a limitation of other research examining the country of origin effect, concerns the lack of precision as to the definitions of similar and dissimilar countries. For Lantz and Loeb (1996), Canada was regarded as having a shared identity with the USA “due to a considerable history of trade and social relations...