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Keywords: Cultural intermediaries
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (3): 478–510.
Published: 14 February 2020
...Matteo Corciolani; Kent Grayson; Ashlee Humphreys Purpose Cultural intermediaries define the standards many consumers use when evaluating cultural products. Yet, little research has focused on whether cultural intermediaries may systematically differ from each other with regard to the standards...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 2052–2074.
Published: 21 September 2018
...Patrick P. Lonergan; Maurice Patterson; Maria Lichrou Purpose This paper aims to elucidate how cultural intermediaries shape the subjectivity of other marketplace actors in fashion, thus preserving the illusio underpinning this field of cultural production. Design/methodology/approach...
