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Keywords: Customer success management
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Journal Articles
Emily A. Goad, Kevin S. Chase, David B. Brauer, Ellis Chefor, Nawar N. Chaker, Ruben Rabago, Bryan Hochstein, John D. Hansen
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (3): 756–781.
Published: 01 November 2023
... greater customer dependency on the seller’s products through customized service offerings (thereby thickening competitive crossing points). Value creation Customer success management Selling and sales management Service ecosystems perspective The practice of customer success (CS) management...
