... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Decision making Willingness to pay Marketers increasingly work according to the premise that customers expect more from products than just high quality at a low price. Most assume customers want to feel good...

... did not test for choice overload. Future studies could investigate more complex designs. The choice environment affects decision-making. Future research could compare laboratory and field experiments. Practical implications Private and public sectors often use DCEs to determine consumer preference...

... in the context of charitable giving. Andreas Chatzidakis can be contacted at: Andreas.Chatzidakis@rhul.ac.uk © Emerald Group Publishing Limited 2016 Ethics Decision making Attitudes Fundraisers work ever harder and more innovatively to raise money in a highly competitive fundraising...

... their behaviour. We are surprisingly unaware of the way our senses interact with our day‐to‐day experience. By engaging the senses in the grocery retail store decision‐making process, marketers could influence buying behaviour by stimulating interest and emotional response among the consumers, which might affect...

... freight logistics service quality attributes and their respective impact on shippers' decision‐making process when choosing a 3PL. © Emerald Group Publishing Limited 2011 Freight forwarding Decision making Thailand Globalisation has emerged as a major force shaping business strategies...

... in a family household. Originality/value The results highlighted here have important managerial implications for the use of satisfaction data in marketing and will be of use to those working in that field. Research on family decision making has focused attention on influence processes and joint decision...

...Phil Harris; Andrew Lock; Joan M. Phillips; Thomas J. Reynolds; Kate Reynolds Purpose The purpose of this study was to demonstrate how the segmentation of voters based on decision‐making processes, using means‐end laddering research innovations and real‐time interactive online interviewing, can...

...Henry F.L. Chung Purpose Research concerning marketing standardisation is still developing. A new research theme has recently emerged, wherein it is suggested that the structure of marketing decision making is likely to be a factor of marketing standardisation strategy. This study aims to add...

...Elisabeth Götze; Christiane Prange; Iveta Uhrovska Purpose The purpose of the paper is to analyse children's impact on innovation decision making empirically. Design/methodology/approach This paper is a diary study with 14 parents depicting their experiences with regard to the topic...

... Group Publishing Limited 2008 Decision making Relationship marketing Stakeholder analysis Competitive strategy Stakeholder relationships are becoming increasingly central to organisational strategy (Lorenzoni and Lipparini, 1999). Consequently, the capacity to build and manage...

... to develop further our understanding of the tacit and intuitive aspects of segmentation decisions. Practical implications Intuitive decision‐making processes and tacit knowledge employed in them are difficult to replicate and make explicit. However, a better understanding of these intuitive processes...

... approach to decision making using image theory. An approach to validating empirically the multi‐phase theory is outlined. Design/methodology/approach This conceptual paper examines the foundations of modern consumer decision theory and argues for a more representative model of actual consumer decisions...

... making Referral Repeatedly, research has shown the importance of consumer word of mouth (WOM) in the formation of attitudes (Bone, 1995), in a purchase decision‐making context (Bansal and Voyer, 2000) and in the reduction of risk associated with buying decisions (Murray, 1991). Scholars agree...

... Publishing Limited 2004 Marketing planning Management activities Decision making Adaptability Flexible organizations Competitive analysis Marketing planning has been defined as all rational, incremental and intuitive processes that guide a firm's marketing to its future (Saunders et...

...Graham Jocumsen Argues that a deeper understanding of the current strategic marketing decision‐making processes in small businesses is necessary to raise the acceptance rates of interventions to improve the quality of strategic marketing decisions and consequently firm performance. Despite...

...Cheng‐Lu Wang; Noel Y.M. Siu; Alice S.Y. Hui The relationship between consumers’ decision‐making styles and their choice between domestic and imported brand clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis results indicate...

... are evaluated and compared with each other. We conclude with a framework for strategic decision making, which ties together the dimensions of service type, technology and encounter. On the basis of our empirical cases, we suggest that there are numerous strategic options between the ends of each continuum...

...Gaby Odekerken‐Schröder; Hans Ouwersloot; Jos Lemmink; Janjaap Semeijn Assesses whether consumer segments based on relational aspects, service aspects, or price aspects have different preferences concerning these three key decision‐making variables when buying a car. In addition, assesses consumer...

... between buyer characteristics and the importance that they place on different criteria during the decision‐making process. Clear correlations exist, and these can be explained and supported by the qualitative data gathered during the study. © MCB UP Limited 2002 Retail trade Decision making...

... be refocused away from prescribing what “moral” or “societal” marketing should be, and towards developing an understanding of the structures, meanings and discourses which shape and explain marketing and consumption decision making and sustain its positive and negative impacts on society. While sympathetic...