...). © MCB UP Limited 2001 Logos Corporate identity Corporate image Design management Banks The identity of an organisation is what its members see as the central, distinctive and enduring features of their company (Whetten and Godfrey, 1998). Organisations transmit these features...

...Brian Smith States that, in the industrial context, change needs rigorous control, and product design and development, which are crucial to innovation, need rigorous management. Defines design management as the specific management of the design resources in any business. Suggests, by looking...