... of the Bank introducing a new logo. However, the results show a slight increase in the average age of the respondents during the second study (respectively 33 and 27 years old). © MCB UP Limited 2001 Logos Corporate identity Corporate image Design management Banks In both studies...

...Brian Smith States that, in the industrial context, change needs rigorous control, and product design and development, which are crucial to innovation, need rigorous management. Defines design management as the specific management of the design resources in any business. Suggests, by looking...