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Cees B.M. van Riel
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Journal Articles

The added value of corporate logos ‐ An empirical study

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Cees B.M. van Riel, Anouschka van den Ban
Journal: European Journal of Marketing
European Journal of Marketing (2001) 35 (3-4): 428–440.
https://doi.org/10.1108/03090560110382093
Published: 01 April 2001
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Journal Articles

Corporate identity: the concept, its measurement and management

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Cees B.M. van Riel, John M.T. Balmer
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (5-6): 340–355.
https://doi.org/10.1108/eb060635
Published: 06 June 1997
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Journal Articles

Deriving an operational measure of corporate identity

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Johan van Rekom
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (5-6): 410–422.
https://doi.org/10.1108/eb060640
Published: 06 June 1997
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Journal Articles

Visual identity: trappings or substance?

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Michael J. Baker, John M.T. Balmer
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (5-6): 366–382.
https://doi.org/10.1108/eb060637
Published: 06 June 1997
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Journal Articles

Towards a framework for managing corporate identity

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Nigel Markwick, Chris Fill
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (5-6): 396–409.
https://doi.org/10.1108/eb060639
Published: 06 June 1997
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Journal Articles

Understanding corporate identity: the French school of thought

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Bertrand Moingeon, Bernard Ramanantsoa
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (5-6): 383–395.
https://doi.org/10.1108/eb060638
Published: 06 June 1997
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Journal Articles

Relations between organizational culture, identity and image

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Mary Jo Hatch, Majken Schultz
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (5-6): 356–365.
https://doi.org/10.1108/eb060636
Published: 06 June 1997
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