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1-17 of 17
Keywords: Developing Countries
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 260–278.
Published: 31 January 2018
... of differentiation strategy on export financial performance. H2b. Political ties negatively moderate the effect of differentiation strategy on export strategic performance. Networking European Union Export performance Developing countries Contingency theory International competitive...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 223–225.
Published: 20 January 2007
... effort. Managers from developed countries will benefit from reading the book by gaining a deeper understanding of what they may encounter in their future competition with firms from the emerging markets as well as what they need to do to remain competitive in the global market. Editied by F...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (5-6): 728–752.
Published: 01 June 2003
...Pervez Ghauri; Clemens Lutz; Goitom Tesfom The objective of this paper is to review the literature on how networks can be used in developing countries to encounter export‐marketing problems. Several case studies of export‐grouping and subcontracting networks, involving small‐ and medium‐sized...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (5-6): 566–586.
Published: 01 June 2001
...Kevin I.N. Ibeh; Stephen Young Explores the entrepreneurial underpinning of the low export involvement level of manufacturing firms from Nigeria, a sub‐Sahara African, developing country. Using a pre‐validated export‐entrepreneurial orientation construct (and a 78‐firm representative sample...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (9-10): 1221–1241.
Published: 01 October 2000
... across product classes as well as degree of suitability of sourcing countries. © MCB UP Limited 2000 Consumer behaviour Country of origin Developing countries International marketing Bangladesh Bangladesh, with a total area of 55,126 square miles, the size of Wisconsin, is one...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (12): 19–33.
Published: 01 December 1994
... world. Attempts to differentiate between successful and unsuccessful exporters from a developing country. Findings indicate that characteristics of the industry, nature of the product (industrial/consumer), destination of exports and managerial variables are significant discriminators of success...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (6): 24–36.
Published: 01 June 1991
...Barbara Baudot The advertising of processed foods and beverages, pharmaceuticals,tobacco and alcoholic beverages is highly controversial. Contentions stem from allegations of negative impact on health, personal values and economic decisions, particularly in developing countries. Perpetuating...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (6): 6–23.
Published: 01 June 1990
... Regulations Consumer attitudes Surveys Marketing Developing countries ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (4): 4–10.
Published: 01 April 1990
..., partners and finance. The conclusion is drawn that a market for wines and spirits does exist in the Third World although a greater degree of risk is attached to investment there than would be the case in a Western economy. © MCB UP Limited 1990 Start‐ups Alcoholic drinks Marketing Developing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1989) 23 (7): 17–33.
Published: 01 July 1989
...Leonidas C. Leonidou Some light is shed on the behavioural aspects of the working relationship between developing country‐based exporters and developed country‐based importers in manufactured consumer markets. The interest is focused on the issues of exercised power, conflict and co‐operation which...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (1): 48–65.
Published: 01 January 1987
... Development: Some Insights from Less-Developed Countries by Erdener Kaynak and Ben Issa Hudanah The Chinese University of Hong Kong and Garyounis University, Benghazi, Libya, respectively Introduction An increasing number of scholars and practitioners of development have suggested that a major difficulty...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (4): 5–23.
Published: 01 April 1984
... Community. © MCB UP Limited 1984 Developing countries Economic growth European Community Marketing strategy Pacific Rim 8 The Pacific Rim Vision or Reality? by Geoffrey C. Kiel and Carol Ann Howard The Pacific Rim has become afashionable concept emerging into world consciousness over...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (5): 44–54.
Published: 01 May 1983
... out the new venture. 44 Launching a Weaning Food in a Developing Country: The Moroccan Experience by Lyn S. Amine, Edward Vitale and S. Tamer Cavusgil Introduction Food is the mainstay of life, and inefficient government involvement in marketing and distribution activities, particularly in the context...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (1): 17–26.
Published: 01 January 1982
...Arieh Goldman Looks at a study of issues involved in the introduction of the supermarket into a developing country — Israel. Discusses how urban consumers food shopping patterns have been affected, and reveals many respondents, despite easy accessibility to the supermarket, continue to buy some...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1979) 13 (4): 147–152.
Published: 01 April 1979
...Gösta Mickwitz Considers the problem of meeting the challenge of those less‐developed countries entering the market with industrial products formerly only manufactured in more advanced countries. Argues that this challenge can best be met by non‐price competition i.e. superior product development...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (8): 541–553.
Published: 01 August 1978
... that public policy with regard to distribution in various socio‐economic contexts have been examined and further, that distribution is becoming an important concern of public policy in all socio‐economic contexts. © MCB UP Limited 1978 Distribution Developing countries Consumerism USA Japan...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1972) 6 (3): 155–169.
Published: 01 March 1972
... their roles in and contributions to, the marketing system, suggesting ways in which both can be made more effective. Developing countries Statutory rights Co‐operatives Marketing Statutory marketing in a developing economy by Edgar P. Hibbert University of Edinburgh MARKETING is an integral part...
