Keywords: Developing Countries
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Journal Articles
Journal Articles
European Journal of Marketing (2007) 41 (1-2): 223–225.
Published: 20 January 2007
... effort. Managers from developed countries will benefit from reading the book by gaining a deeper understanding of what they may encounter in their future competition with firms from the emerging markets as well as what they need to do to remain competitive in the global market. Editied   by F...
Journal Articles
Journal Articles
European Journal of Marketing (2001) 35 (5-6): 566–586.
Published: 01 June 2001
...Kevin I.N. Ibeh; Stephen Young Explores the entrepreneurial underpinning of the low export involvement level of manufacturing firms from Nigeria, a sub‐Sahara African, developing country. Using a pre‐validated export‐entrepreneurial orientation construct (and a 78‐firm representative sample...
Journal Articles
Journal Articles
European Journal of Marketing (1994) 28 (12): 19–33.
Published: 01 December 1994
... world. Attempts to differentiate between successful and unsuccessful exporters from a developing country. Findings indicate that characteristics of the industry, nature of the product (industrial/consumer), destination of exports and managerial variables are significant discriminators of success...
Journal Articles
European Journal of Marketing (1991) 25 (6): 24–36.
Published: 01 June 1991
...Barbara Baudot The advertising of processed foods and beverages, pharmaceuticals,tobacco and alcoholic beverages is highly controversial. Contentions stem from allegations of negative impact on health, personal values and economic decisions, particularly in developing countries. Perpetuating...
Journal Articles
Journal Articles
European Journal of Marketing (1990) 24 (4): 4–10.
Published: 01 April 1990
..., partners and finance. The conclusion is drawn that a market for wines and spirits does exist in the Third World although a greater degree of risk is attached to investment there than would be the case in a Western economy. © MCB UP Limited 1990 Start‐ups Alcoholic drinks Marketing Developing...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (1984) 18 (4): 5–23.
Published: 01 April 1984
... Community. © MCB UP Limited 1984 Developing countries Economic growth European Community Marketing strategy Pacific Rim 8 The Pacific Rim Vision or Reality? by Geoffrey C. Kiel and Carol Ann Howard The Pacific Rim has become afashionable concept emerging into world consciousness over...
Journal Articles
European Journal of Marketing (1983) 17 (5): 44–54.
Published: 01 May 1983
... out the new venture. 44 Launching a Weaning Food in a Developing Country: The Moroccan Experience by Lyn S. Amine, Edward Vitale and S. Tamer Cavusgil Introduction Food is the mainstay of life, and inefficient government involvement in marketing and distribution activities, particularly in the context...
Journal Articles
European Journal of Marketing (1982) 16 (1): 17–26.
Published: 01 January 1982
...Arieh Goldman Looks at a study of issues involved in the introduction of the supermarket into a developing country — Israel. Discusses how urban consumers food shopping patterns have been affected, and reveals many respondents, despite easy accessibility to the supermarket, continue to buy some...
Journal Articles
European Journal of Marketing (1979) 13 (4): 147–152.
Published: 01 April 1979
...Gösta Mickwitz Considers the problem of meeting the challenge of those less‐developed countries entering the market with industrial products formerly only manufactured in more advanced countries. Argues that this challenge can best be met by non‐price competition i.e. superior product development...
Journal Articles
European Journal of Marketing (1978) 12 (8): 541–553.
Published: 01 August 1978
... that public policy with regard to distribution in various socio‐economic contexts have been examined and further, that distribution is becoming an important concern of public policy in all socio‐economic contexts. © MCB UP Limited 1978 Distribution Developing countries Consumerism USA Japan...
Journal Articles
European Journal of Marketing (1972) 6 (3): 155–169.
Published: 01 March 1972
... their roles in and contributions to, the marketing system, suggesting ways in which both can be made more effective. Developing countries Statutory rights Co‐operatives Marketing Statutory marketing in a developing economy by Edgar P. Hibbert University of Edinburgh MARKETING is an integral part...

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