Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Discourse analysis
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 1128–1153.
Published: 12 February 2018
... positioning offers a processual perspective on the self, in which: 10 11 2016 30 09 2017 02 01 2018 04 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Branding Higher education Discourse analysis Business schools...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 375–400.
Published: 29 March 2013
...Stuart Roper; Robert Caruana; Dominic Medway; Phil Murphy Purpose The aim of this paper is to offer a discursive perspective on luxury brand consumption. Design/methodology/approach Discourse analysis is used to examine how consumers construct their luxury brand consumption amidst...
