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Keywords: Disjunctive definition
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Journal Articles
Service‐dominant logic: a rejoinder to Lusch and Vargo's reply
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (7-8): 1310–1318.
Published: 26 July 2011
... that viewing all businesses as service entities is a progressive approach but recommends a disjunctive definition of service, which would throw up service‐categories that needed to be studied in their own right if progress is to be made. Originality/value The paper suggests that Lusch and Vargo's S‐D...
