... and where the required data to calculate bids are already available. This research offers a novel approach of determining bids when advertisers lack the aforementioned information. © Emerald Group Publishing Limited 2015 Electronic commerce Search engine advertising Bidding decision Campaign...

...@fudan.edu.cn © Emerald Group Publishing Limited 2013 No longer a privilege of online social networking and virtual community websites such as Facebook and Second Life, internet-based social media are quickly merging into the domain of electronic commerce (e-commerce). A wide range of applications...

... ; Wu et al., 2003). H1. The greater the top management emphasis on e‐business, the greater is the intensity of e‐business adoption. © Emerald Group Publishing Limited 2012 E‐business adoption Hotel and catering industry Internet marketing Hotels Electronic...

... to develop brand equity. © Emerald Group Publishing Limited 2010 Internet marketing Electronic commerce Brands Brand equity Interpersonal communications Marketing communications The internet is precipitating radical marketing‐driven changes to the structures and cultures...

... links a significant body of literature within a unifying theoretical framework and identifies of under‐researched areas of e‐consumer behaviour in a marketing context. © Emerald Group Publishing Limited 2009 Electronic commerce Consumer behaviour Marketing Early e‐shopping consumer...

...” between the online consumer and the online interface, which will be reflected by a negative shopping outcome. Thus, we propose: Electronic commerce Retailing Worldwide web Consumer behaviour Atmospherics in the conventional store attracts a lot of interest from academics who examine...

... retailers can use to increase online purchases, either by reducing the perceived risk through better online product evaluation, or by enhancing consumers' enjoyment of the shopping process on their web site. © Emerald Group Publishing Limited 2009 Electronic commerce Consumer behaviour...

... Publishing Limited 2008 International organizations Market orientation Small enterprises Computer software Electronic commerce Finland […] the organisationwide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across...

... retailing. Trust Electronic commerce Retailing Mathematical modelling The emerging digital economy has opened up new paradigms for retailing, and consumers across the world face new opportunities and challenges. The internet – the driving engine of the new economy – has given birth to online...

... extensive. Originality/value This research adds value by extending understanding of the issues of adaptation and standardization on the web in general, and by B2C e‐commerce firms in particular. © Emerald Group Publishing Limited 2005 Culture techniques Electronic commerce Standardization...

...Cornelia Droge Electronic commerce Marketing Europe Chapter 10, “Marketing planning” discusses the planning process, including the marketing audit, segmentation, positioning, targeting, implementation of the marketing mix, and evaluation/control. Unlike Chapter 3’s “Framework,” useful...

...Louise Canning Richard E.   Varey . Relationship Marketing: Dialogue and Networks in the E‐commerce Era . Chichester : John Wiley & Sons   2002 . £24.95/€37.50 © Emerald Group Publishing Limited 2004 --> Relationship marketing Electronic commerce Customer...

... distribution channels. H3: The more radically different requirements a new channel poses for a bank, the less likely it is to be a distribution channel innovator and to exploit the new channels, and the less it will be promoting the new distribution channels. Banking Electronic commerce...