... capabilities – first, the level of complementarity between entrepreneurial orientation (EO) and market orientation (MO) as a dynamic capability, and second, brand management capabilities (BMCs) as an operational capability – in shaping a favorable NV brand image and promoting market performance. Research...

...Yen-Chun Chen; Todd Arnold; Ping-Yu Liu; Chun-Yao Huang Purpose This research aims to investigate how entrepreneurial orientation influences a firm’s differentiation–cost advantage ambidexterity (DCAA) and performance indirectly through dynamic capabilities, while also investigating the impact...

... of entrepreneurial orientation (EO) – innovativeness, proactiveness and risk-taking. They also argue that this impact of CEO integrity is likely to be stronger for overconfident CEOs and the CEOs with high power. Furthermore, this negative relationship is expected to attenuate when the firm has high customer...

... measures in their studies (Keh et al., 2007). Entrepreneurial orientation Franchise system Standardization Franchising Entrepreneurialism United Kingdom Entrepreneurial orientation (EO), with its three core dimensions of risk‐taking, proactiveness and innovativeness (Keh et...