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Keywords: Equal weights
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Journal Articles
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
Open Access
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 30–55.
Published: 08 February 2024
...Joseph F. Hair; Pratyush N. Sharma; Marko Sarstedt; Christian M. Ringle; Benjamin D. Liengaard Purpose The purpose of this paper is to assess the appropriateness of equal weights estimation (sumscores) and the application of the composite equivalence index (CEI) vis-à-vis differentiated...
