... The investigation of trust, with the upgrade of FOPAM, enhances understanding of consumers’ decision-making processes when aided by food labels and makes a new contribution to the European Union “Inception Impact Assessment” in preparation for the finalization of the “From-Farm-to-Fork Strategy”, providing new...

... performance framework; and to generalize the roles of MTs in the developed vis-à-vis developing region. Design/methodology/approach This study uses the experience of 114 exporting firms operating in the European Union region to test its theoretical frameworks. MTs include both business and political ties...

...Gianfranco Walsh; Louise M. Hassan; Edward Shiu; J. Craig Andrews; Gerard Hastings Purpose In 2005, the European Union launched a four‐year antismoking television advertising campaign across its 25 Member States. This study aims to evaluate the second and third years (2006 and 2007...

... Publishing Limited 2008 Multinational companies European Union Integration Marketing communications Standardization Worldwide web In May 2004, enlargement of the European Union increased its member states from 15 to 25, by adding ten new countries: Cyprus, the Czech Republic, Estonia...

...Henry F.L. Chung Purpose Previous studies on the contribution of immigrant employees (IE) have mainly focused on immigrants from non‐Western industrialised countries. Few studies have explored the contribution of immigrants from the European Union (EU). The purpose of this commentary is to present...

...Stanley Paliwoda; Svetla Marinova; Urša Golob; Klement Podnar Purpose The purpose of this paper is to analyse competitive advantage in relation to the formulation of competitive product marketing strategies in European Union (EU) firms. It considers how it is possible to gain a competitive...

... in their marketing strategies and tactics in the largest single regional integration bloc in the world. © Emerald Group Publishing Limited 2007 European Union Market segmentation Economic integration Equal opportunities Eastern Europe Internally and across the European Union, the general...

..., as in most of the countries of Eastern Europe, was very limited …. © Emerald Group Publishing Limited 2007 Advertising European Union Civil law Market economy International investments There is arguably an optimum amount of advertising that an economy can sustain (Bagwell and Ramey...

... Emerald Group Publishing Limited 2007 Business‐to‐business marketing Selling Team working European Union The Netherlands Slovenia The widely accepted market orientation construct emphasises the critical role of effective internal interfaces in a market‐oriented organisation (Kohli...

...Stanley Paliwoda; Svetla Marinova; Darin W. White; Keith Absher Purpose The purpose of this paper is to examine the retail store decision criteria of customers in founder member states of the European Union and customers in Central and Eastern European (CEE) accession member states. Design...

...Stanley Paliwoda; Svetla Marinova; Dan Petrovici; Marin Marinov Purpose The purpose of this paper is to explore the relationships between determinants and primary antecedents of advertising and attitudes to advertising in the context of European Union accession countries. Design/methodology...

...Henry F.L. Chung Purpose The importance of the European Union (EU) to international business cannot be stressed too greatly. Recently it has expanded to 25 country markets. Its total population has reached 455 million people, which is the world's largest economic organisation. Previous...

.... Decision making European Union Marketing mix Multinationals USA The past 35 years have witnessed much progress in two related areas:the enlargement and deeper integration of the original European Common Market, now the European Union (EU); and the debate about the merits of standardizing marketing...

... channels. One major conclusion is that the legal dimension needs to be kept in mind at the earliest stages of developing an international marketing strategy. © MCB UP Limited 1994 Advertising Competition Distribution channels European Union Legislation Marketing strategy Multinationals...

... importance on marketing variables such as advertising and promotion, market research and distribution. Post‐1992, New Zealand exporters will face growing competition and all the disadvantages of a small, outside supplier nation. © MCB UP Limited 1993 Competitive strategy European Union Export...

... Zysman′s (1983) work on governments and markets may be a way forward. © MCB UP Limited 1992 Economics European Union International trade International marketing Mergers and acquisitions Retail trade ...

... the evolution of the industry. The likelihood of distributor reorganization at a European level is recognized by importers, but the extent and pace of change has perhaps been underestimated. © MCB UP Limited 1992 Distribution operations European Union Europe Imports Machine tools Marketing...

... the markets these factors will gain an international validity. Both factors, however, will not become international at the same time, and because of that the standardisation of the marketing can cause problems for the exporter. © MCB UP Limited 1989 Export Imports Marketing Strategy European...

... techniques will have to be sharpened. Recommends that there are five main points on which to focus and these are itemized and discussed. © MCB UP Limited 1986 Brewing industry European Union Licensed premises Sales methods United Kingdom 5 Sales Strategies for the On-Licence Trade by Peter...

... previously certainly deserve further attention regarding international marketing policies. © MCB UP Limited 1977 European Union Marketing strategy International marketing Marketing research USA Note: This paper was subsequently published in European Business Review, Volume 89 Number 3...