... personalities who happen to be famous with a certain audience. Autoethnography Celebrity Consumer appeal Experiential consumption Parasocial relationship Stardom Human brands For over a century, film and entertainment have presided among the world’s most successful industries (Elberse, 2013...

...Rebecca O. Scott; Mark D. Uncles Purpose Multisensory stimulation is integral to experiential consumption. However, a gap persists between recognition of the importance of multisensory stimulation and the research techniques used to study the effects of such stimulation on consumption experiences...

...Lynda Andrews; Judy Drennan; Rebekah Russell‐Bennett Purpose This study seeks to examine the nature of consumers' perceptions of the value they derive from the everyday experiential consumption of mobile phones and how mobile marketing (m‐marketing) can potentially enhance these value perceptions...