...@csusm.edu 29 12 2016 30 08 2017 07 02 2018 13 05 2018 11 09 2018 06 11 2018 18 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Experimental design Product involvement Device type Digital video...

... misbehaviour may be enacted to punish firms who have failed to provide equitable service provision. © Emerald Group Publishing Limited 2015 Opportunity Experimental design Routine activity theory Consumer misbehaviour Social impact theory Theft During the past decade, both academics...

... is made salient. Specifically: Service encounter Decision aids Experimental design Professional recommendations The importance of a personal interaction with a service provider varies from industry to industry. Although it is likely to be relatively small in the context of a dry...

... or expectations problem of a common supermarket, as their reputation is not strong the presence of a value-oriented product in their portfolio may still increase perceptions of quality of their premium product. This leads to the following hypotheses: Store brands Line extensions Experimental design...

... Publishing Limited 2010 Advertising research Personality Sex Experimental design Advertising effectiveness Individual behaviour For almost as long as it has existed, advertising has used some form of sexual sell (Pollay, 1986). Indeed, researchers have been claiming for four decades...