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1-4 of 4
Keywords: Export performance
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Journal Articles
International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2794–2822.
Published: 09 July 2021
... organizational learning in the relationships between international competitive strategies and export performances. To fill research gaps, this study intends to provide guidance on how varied exploitative/exploratory organizational learning and cost leadership/differentiation strategy combinations would affect...
Journal Articles
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (10): 2080–2108.
Published: 05 June 2019
... sales strategy. Export sales strategy comprises three dimensions, which are expected to have a positive influence on export performance. Design/methodology/approach The study uses survey data obtained from 168 exporting firms based in Greece, to test a set of research hypotheses. Structural equation...
Journal Articles
When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework: A standardized or customized approach?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 260–278.
Published: 31 January 2018
...-export financial performance framework. Originality/value This research advances extant international competitive strategy-export performance literature by revealing the bright and dark sides of business ties and the down side of political ties in the framework. Performance should be investigated...
Journal Articles
Strategic flexibilities and export performance: The moderating roles of export market‐oriented behavior and the export environment
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Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1418–1452.
Published: 14 September 2012
...Ian Combe; John W. Cadogan; Sanna Sundqvist; Kaisu Puumalainen; Risto T. Salminen Purpose The study aims to develop and test a model of export performance, focusing on the degree to which firms have different types of export flexibility and the degree to which firms adopt market‐oriented behavior...
